DC Super Hero Girls To Become New LEGO Range

It’s been a bit of a slow period for LEGO news, but we have come across this potentially interesting announcement from Warner Bros and DC Entertainment;

A New Super Hero Universe Designed Just For Girls

When they say universe, they really seem to mean it; this new concept will include “Digital Content, TV Specials, Made-For-Videos, Publishing, Toys, Apparel and Other Products.”

DC Super Hero Girls Artwork

Here is the initial description from the press release;

Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.  Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

So what does this have to do with LEGO? Well even though the press release mentions partnership with Mattel (who now own Mega Bloks) they have decided that The LEGO Group will be the Exclusive Construction Partner. This means that in early 2016 there will be a new line of female focused DC Super Hero Girls LEGO sets.

At this stage we don’t know anything about the range, but our guess is that these sets will feature minidolls rather than standard minifigures. This seems to be LEGO’s preferred option for female focused sets.

We can’t wait to see the products; the biggest complaint with the Friends line has always been the stereotypically feminine storylines and lack of action. A new female focused range with characters that kick butt can only be a good thing, right?

Via http://www.dccomics.com/blog/2015/04/22/wb-and-dc-entertainment-in-partnership-with-mattel-launch-dc-super-hero-girls

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