Amazon Australia Officially Launches

Amazon Australia Thumb

The media said that Amazon Australia would launch by Black Friday but that came and went without any word from Amazon. Instead they have opted for the momentous occasion of Tuesday December 5th to launch the Australian site.

So now that it has launched, are the prices amazing? Has it instantly killed local LEGO retail trade? The answer to both is no. If I had to summarise the Amazon.com.au for LEGO fans in one word it would be “Okay”. It’s not amazing but it’s also not terrible.

Really the only factor that people really care about is price. There are two sides to this – Listings from Amazon themselves all seem to be around the 20% off mark, the sort of prices you can either find on sale at Myer, Toys R Us and David Jones or often the regular shelf prices at Kmart, Big W and even Target.

I often tell people that 20% off RRP should be the price you aim to pay, if not better and Amazon does have some better prices – For example the LEGO BB-8 set for $99 is a good deal at around 37% off RRP.

This link should have all of the LEGO listings from Amazon.

The second part of the equation is marketplace sellers and as I feared it’s a bit scary out there. Marketplace sellers set their own pricing and it doesn’t have to resemble the RRP at all. One listing I saw had the Saturn V for over $180. The set is hard to find but it’s not impossible to track down. Plenty of people have managed to grab it on sale.

The final factor is shipping. Amazon is offering free delivery on orders over $49 on items fulfilled by Amazon. All orders of $49 or more of eligible items across any product category qualify for free delivery within Australia. With free delivery, your order should be delivered in 3 to 7 business days (Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth, along with other major cities of, and regional areas of, VIC, NSW and SA); or 7 to 10 business days (for all other areas). They also offer next day delivery from $9.99. You can read more about their postage costs here.

I suggest you have a look around. There are some good prices but be careful with marketplace sellers. If you see a listing from a marketplace seller then take some time and double check the RRP. I will be updating my set lookup tool today. It will give you the RRP of a set.

3 Responses to Amazon Australia Officially Launches

  1. Mark says:

    It looks like Shopforme has been quick to respond. They have BB-8 @ 40% off ie. $95. If a price war starts then it’s great for consumers…at least initially.

  2. Gavin says:

    For all the hype, the prices are quite comparable to a standard sale like you said. Big W beats them with a few sets at normal prices. Would you expect amazon.au to have sales like they do in the States? The lure of free shipping could work in favour of people in regional areas who don’t have regular access to department stores. Will we see a drop in sets rrp with amazon here now? The price difference in Aus compared to the UK and USA has long been established.

  3. Matt says:

    Thanks for the info, I had a quick look this morning and as I had no idea there were marketplace sellers I was initially confused as to why there were discontinued sets peppered throughout the listings and why the pricing on those sets were so, let’s say, optimistic. However checking again now most of them seem to have been sold, so I guess there were buyers hungry for Agents and Cars 2 sets etc.

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