2017 Year In Review

2017 Review Thumb

It’s New Years Eve, which means it’s time to look back on the year that was. Here is my 2017 year in review.


The biggest thing to happen to Bricking Around this year was that the site became a Recognised LEGO Fan Media site. This means that I became a LEGO Ambassador and was able to communicate directly with LEGO and gain access to some valuable resources.

One example of what this means is that I now get press releases ahead of time, so that I can get the information to you as soon as possible. Previously I’d have to wait for the information to be available before sharing it.

Becoming a Recognised LEGO Fan Media site has also immediately resulted in a huge amount of support from LEGO directly by making review products available to me. This year LEGO provided several sets for review that lead to (in my opinion) some great content. I reviewed the RC Tracked Racer and had a blast putting it through a series of tests. Due to a shipping mix up I was able to give away one of these sets too.

I was also able to review the hugely popular Saturn V set, even taking it along to the Sir Thomas Brisbane Planetarium for some really cool photos.

21309 Saturn V Planetarium07

There were some fantastic sets released with the LEGO Ninjago Movie and I was able to get the huge Ninjago City from LEGO for review. It was a fairly lengthy build but the end result is simply stunning.

I am really grateful for how much support LEGO has given me in 2017.

Into 2018: LEGO are changing the support offerings slightly and I am still working out exactly what that means for the site. I fully intend to make the most of what is available. Previously the site hasn’t always been a go-to place for reviews but I want that to change in 2018 and beyond.

The Numbers

2017 saw modest growth in both the number of overall views and the number of visitors to the site. Growth is always good and hopefully that can continue into the next year. Hopefully more reviews will help attract some new readers.

There were 371 posts (not including this one) in 2017. Those articles lead to 759 comments. That doesn’t include all of the Facebook comments, tweets or people who just got in touch via email.

The Everything You Need To Know About Dreamworld’s LEGO Store post was the most popular article of 2017.

The outbound click stat is a bit of a surprise – eBay took top spot with Myer coming in second. The Australian LEGO store dropped down to third place.

I Still Call Australia Home

Looking at the visitor stats for 2017 92% off all traffic to the site came from Australia. Shifting the site to have a more international focus and target could potentially result in an increase in readership and support from LEGO but I am proud that this is an Australian focused site and don’t plan to change that.

Thank You

This site would be nothing without the people that read it. Your support over the years has helped the site grow beyond what I ever thought it would be. To all the people that comment, like posts on Facebook, tweet or email me I say thank you. To the people who just pass by I say thanks to you too.

I hope that in 2018 the sense of community around Bricking Around can continue to grow.

17 Responses to 2017 Year In Review

  1. Ali says:

    Happy New Years Michael!!

  2. Bruce says:

    Happy New Year.
    In 2017, Bricking Around has been my No.1 checked Lego site (normally daily) for Australia-specific news, discounts, make and takes and I have referred others to this site. I checked in every day as you opened the Advent calendar. Please keep going in 2018!

  3. Nekoo says:

    U guys are my Aussie feed for LEGO so thank you!!

  4. Gavin says:

    Thanks for maintaining and improving on the site throughout 2017. I really appreciate the dedicated Australian LEGO news focus whether it be set release details, sale events, local exhibitions or other fun things. Your reviews are always easy to read with solid complimentary photos and I feel provide an honest opinion. I look forward to seeing the site grow in 2018. All the best!

    • Michael says:

      Thanks Gavin, I really want to improve and feature more reviews in 2018.

      • Gavin says:

        More reviews would be awesome, but I can also appreciate you have a life outside of maintaining this site.

        My favourite reviews from this year are the ones that you took a different approach on – The Saturn V and Technic Tracked Racer. The review you did of the Technic Tracked Racer a while back convinced me to get it. We had fun trying out different terrains and seeing how good it was at climbing over obstacles. The Saturn V was on my list from the day it was announced. It was a fun build and still makes me smile every time I look at it, I can understand why the planetarium staff were impressed with it.

  5. Nicole says:

    As a recent AFOL (I only started building Lego midway through 2016) I was so pleased to discover this site at the beginning of 2017. I’ve really appreciated all your posts about sales, reviews and news throughout the year. Thank you for all your work. It’s great to hear how the site has expanded for you during 2017 and I love the Aussie content – so many other sites have a strong US or Europe focus. You’ll definitely continue to be where I come for my daily Lego updates.

  6. Andrew says:

    Really appreciate your work!, the dedicated aussie content is great & I check this website regularly
    Thanks from Brisbane!

  7. Mark says:

    Michael, thank-you for putting a dedicated Lego fan site on the map in Australia! This is my go to site for all information Lego & I love the heads up on sales, news & items of interest to Aussie AFOLs. Keep up the good work! Cheers, Mark.

  8. Alison says:

    I also appreciate the Aussie slant and especially the sales info. This has made a huge difference to which Lego sets I have been able to include in my budget. I look forward to reading more reviews this year. Thank you for all your hard work, it is much appreciated.

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