January Set Price Battle: Who’s Got The Cheapest Everyday Prices

January 2018 Price Battle

While certain retailers price their LEGO sets at RRP, there are others that try and compete with lower everyday prices. Those cheaper prices can often be better than 20% off the regular price.

I have looked around at the three majors who promote themselves as having low everyday prices; Target, Big W and Kmart. I went through the “new” category on their websites and compiled a detailed list of all the January release sets and how much they are charging. For Big W, who have a small sale on, I looked at the regular price not the sale price.

You can find all of the listings for yourself here: Kmart, Big W and Target.

Looking at the numbers it seems that Kmart is the winner with almost all of their prices lower or on par with Big W. Big W generally isn’t too far off with their pricing. Target is a clear last with a smaller online listing and the sets that are listed almost all higher than Kmart and/or Big W.

Obviously sales are going to affect these numbers, but it’s worth saving this list to check when you see a 20% off sale at Myer/David Jones/Toys R Us, as the set you want could still be cheaper elsewhere.

Here is the important information, the list with the best price for each set. If you scroll right down to the end of the article there is also a full list of prices rather than just the best ones.

Set #
Best Price
10858My First Puzzle PetsDuplo$15.99$10.00Kmart37.5%
10859My First LadybugDuplo$7.99$7.00Big W12.4%
10860My First Race CarDuplo$7.99$7.00Kmart12.4%
10861My First EmotionsDuplo$29.99$20.00Kmart33.3%
10862My First CelebrationDuplo$19.99$15.00Big W / Kmart25.0%
10863My First Animal Brick BoxDuplo$39.99$29.00Kmart27.5%
10864Large Playground Brick BoxDuplo$59.99$49.00Kmart18.3%
10867Farmers' MarketDuplo$29.99$20.00Kmart33.3%
10868Farm Pony StableDuplo$44.99$35.00Kmart22.2%
10869Farm AdventuresDuplo$89.99$88.00Big W2.2%
10870Farm AnimalsDuplo$12.99$10.00Big W / Kmart23.0%
10871AirportDuplo$39.99$29.00Big W / Kmart27.5%
10876Spider-Man & Hulk AdventuresDuplo$39.99$39.00Big W2.5%
10877Belle's Tea PartyDuplo$29.99$25.00Kmart16.6%
10878Rapunzel's TowerDuplo$39.99$29.00Kmart27.5%
41327Mia's BedroomFriends$15.99$9.00Big W43.7%
41328Stephanie's BedroomFriends$15.99$9.00Big W43.7%
41329Olivia's Deluxe BedroomFriends$19.99$17.00Big W / Kmart15.0%
41330Stephanie's Soccer PracticeFriends$19.99$17.00Big W / Kmart15.0%
41332Emma's Art StandFriends$29.99$20.00Big W / Kmart33.3%
41333Olivia's Mission VehicleFriends$29.99$20.00Big W / Kmart33.3%
41334Andrea's Park PerformanceFriends$44.99$35.00Kmart22.2%
41335Mia's Tree HouseFriends$49.99$39.00Kmart22.0%
41336Emma's Art CafeFriends$44.99$35.00Kmart22.2%
41338Stephanie's Sports ArenaFriends$59.99$45.00Kmart25.0%
41339Mia's Camper VanFriends$79.99$59.00Kmart26.2%
41340Friendship HouseFriends$99.99$79.00Kmart21.0%
60170Off-Road ChaseCity$9.99$8.00Kmart19.9%
60171Mountain FugitivesCity$15.99$10.00Kmart37.5%
60172Dirt Road PursuitCity$49.99$39.00Kmart22.0%
60173Mountain ArrestCity$69.99$49.00Big W30.0%
60174Mountain Police HeadquartersCity$159.99$119.00Kmart25.6%
60176Wild River EscapeCity$22.99$17.00Kmart26.1%
60177Airshow JetCity$15.99$10.00Kmart37.5%
60178Speed Record CarCity$15.99$10.00Kmart37.5%
60179Ambulance HelicopterCity$29.99$20.00Kmart33.3%
60180Monster TruckCity$29.99$20.00Kmart33.3%
60181Forest TractorCity$29.99$20.00Kmart33.3%
60182Pickup & CaravanCity$44.99$29.00Kmart35.5%
60183Heavy Cargo TransportCity$44.99$35.00Kmart22.2%
60184Mining TeamCity$15.99$10.00Kmart37.5%
60185Mining Power SplitterCity$22.99$17.00Kmart26.1%
60186Mining Heavy DrillerCity$69.99$49.00Big W30.0%
60188Mining Experts SiteCity$159.99$119.00Kmart25.6%
70918The Bat-Dune BuggyBatman Movie$34.99$29.00Big W17.1%
70919The Justice League Anniversary PartyBatman Movie$49.99$45.00Big W10.0%
70920Egghead Mech Food FightBatman Movie$49.99$45.00Big W10.0%
70921Harley Quinn Cannonball AttackBatman Movie$79.99$75.00Big W6.2%
70923The Bat-Space ShuttleBatman Movie$119.99$98.00Big W18.3%
75193Millennium Falcon MicrofighterStar Wars$15.99$15.00Big W / Kmart6.2%
75194First Order TIE Fighter MicrofighterStar Wars$15.99$15.00Big W / Kmart / Target6.2%
75195Ski Speeder vs. First Order Walker MicrofightersStar Wars$29.99$25.00Kmart16.6%
75196A-Wing vs. TIE Silencer MicrofightersStar Wars$29.99$25.00Kmart16.6%
75197First Order Specialists Battle PackStar Wars$22.99$19.00Big W / Kmart17.4%
75198Tatooine Battle PackStar Wars$22.99$19.00Big W / Kmart17.4%
75199General Grievous' Combat SpeederStar Wars$44.99$35.00Big W22.2%
75200Ahch-To Island TrainingStar Wars$44.99$39.00Big W / Kmart13.3%
75202Defense of CraitStar Wars$119.99$99.00Kmart17.5%

Raw Data List

Set #
Big W
10858My First Puzzle PetsDuplo$15.99$10.00$15.00
10859My First LadybugDuplo$7.99$7.00
10860My First Race CarDuplo$7.99$7.00
10861My First EmotionsDuplo$29.99$20.00$28.00
10862My First CelebrationDuplo$19.99$15.00$15.00
10863My First Animal Brick BoxDuplo$39.99$29.00$39.00
10864Large Playground Brick BoxDuplo$59.99$49.00
10867Farmers' MarketDuplo$29.99$20.00$28.00
10868Farm Pony StableDuplo$44.99$35.00$39.00
10869Farm AdventuresDuplo$89.99$88.00
10870Farm AnimalsDuplo$12.99$10.00$10.00
10876Spider-Man & Hulk AdventuresDuplo$39.99$39.00
10877Belle's Tea PartyDuplo$29.99$25.00$28.00
10878Rapunzel's TowerDuplo$39.99$29.00$39.00
41327Mia's BedroomFriends$15.99$9.00$15.00
41328Stephanie's BedroomFriends$15.99$10.00$9.00$15.00
41329Olivia's Deluxe BedroomFriends$19.99$17.00$17.00
41330Stephanie's Soccer PracticeFriends$19.99$17.00$17.00$18.00
41332Emma's Art StandFriends$29.99$20.00$20.00$28.00
41333Olivia's Mission VehicleFriends$29.99$20.00$20.00
41334Andrea's Park PerformanceFriends$44.99$35.00$38.00
41335Mia's Tree HouseFriends$49.99$39.00$48.00
41336Emma's Art CafeFriends$44.99$35.00$38.00
41338Stephanie's Sports ArenaFriends$59.99$45.00$54.00
41339Mia's Camper VanFriends$79.99$59.00$68.00
41340Friendship HouseFriends$99.99$79.00$88.00
60170Off-Road ChaseCity$9.99$8.00$9.00$9.00
60171Mountain FugitivesCity$15.99$10.00$15.00$15.00
60172Dirt Road PursuitCity$49.99$39.00$45.00$49.00
60173Mountain ArrestCity$69.99$54.00$49.00$69.00
60174Mountain Police HeadquartersCity$159.99$119.00$149.00$159.00
60176Wild River EscapeCity$22.99$17.00$19.00$22.00
60177Airshow JetCity$15.99$10.00$15.00$15.00
60178Speed Record CarCity$15.99$10.00$15.00$15.00
60179Ambulance HelicopterCity$29.99$20.00$25.00$28.00
60180Monster TruckCity$29.99$20.00$25.00$28.00
60181Forest TractorCity$29.99$20.00$25.00
60182Pickup & CaravanCity$44.99$29.00$39.00$39.00
60183Heavy Cargo TransportCity$44.99$35.00$39.00$44.00
60184Mining TeamCity$15.99$10.00$15.00$15.00
60185Mining Power SplitterCity$22.99$17.00$19.00$22.00
60186Mining Heavy DrillerCity$69.99$54.00$49.00$69.00
60188Mining Experts SiteCity$159.99$119.00$149.00$159.00
70918The Bat-Dune BuggyBatman Movie$34.99$29.00
70919The Justice League Anniversary PartyBatman Movie$49.99$45.00
70920Egghead Mech Food FightBatman Movie$49.99$45.00
70921Harley Quinn Cannonball AttackBatman Movie$79.99$75.00
70923The Bat-Space ShuttleBatman Movie$119.99$98.00
75193Millennium Falcon MicrofighterStar Wars$15.99$15.00$15.00
75194First Order TIE Fighter MicrofighterStar Wars$15.99$15.00$15.00$15.00
75195Ski Speeder vs. First Order Walker MicrofightersStar Wars$29.99$25.00$28.00$29.00
75196A-Wing vs. TIE Silencer MicrofightersStar Wars$29.99$25.00$28.00$29.00
75197First Order Specialists Battle PackStar Wars$22.99$19.00$19.00$22.00
75198Tatooine Battle PackStar Wars$22.99$19.00$19.00$22.00
75199General Grievous' Combat SpeederStar Wars$44.99$39.00$35.00$39.00
75200Ahch-To Island TrainingStar Wars$44.99$39.00$39.00$44.00
75202Defense of CraitStar Wars$119.99$99.00$109.00$119.00

3 Responses to January Set Price Battle: Who’s Got The Cheapest Everyday Prices

  1. Another great article, very helpful. Thank you.

  2. Gavin says:

    Thanks for doing this, it’ll come in handy.

  3. Tim says:

    Don’t forget that the big department stores generally price match. If you want multiple sets (or don’t have the store near you) just go to the one store and ask for a price match. This list is great to identify which store to price match against.
    *Your results may vary.

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