LEGO Announces New Duplo App

I’m a big fan of Duplo so I was excited to see this press release from LEGO about a new Duplo app. Then I checked and noticed it was already in the app store and got a bit less excited. The app features one free area with the other two hidden by in-app purchases.

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To unlock the remaining 2 areas of the app you are looking at spending $12.99 on a bundle or $7.99 for each. $12.99 isn’t that much in the scheme of things but I personally hate free apps that get you hooked and then ask for money. It’s not fun explaining to a little kid that not all of their game works. The press release also says there will be more content made available in the future, which is good – but it also means future cost.

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I spotted the app in the Apple App store before the embargo lifted so I have downloaded it and checked it out. The free section is based on the Duplo Number Train set, and what is there is a very polished play experience. There are 4 different activities:

  • Put the number bricks in the correct order
  • Build using a selection of bricks
  • Match bricks to the same coloured train carriage
  • Finally there is an open play area

It’s fun and cute and I can see toddlers enjoying it. The app is available for iOS and Android.

You can check out the press release below.

Press Release

Kickstart early learning and shared fun with the new LEGO® DUPLO® WORLD app where multi-touch enables families to play together.
Touch Press and The LEGO Group release LEGO®? DUPLO®? WORLD on the App Store and Google Play.

Dublin, Ireland – October 10th, 2019 – Touch Press and the LEGO Group are proud to announce the release of LEGO® DUPLO® WORLD. The interactive game helps children achieve key early learning goals while bringing to life a magical world based on the iconic LEGO® DUPLO® toys for pre-school children.

The app is designed to ignite fun and imagination as well as inspire children’s creativity. It supports their development through the key creative play types: constructive (build), exploratory (discover) and role play (tell stories) using 3D LEGO® DUPLO® bricks. LEGO® DUPLO® WORLD delivers quality learning and fun gameplay designed with inputs from child development experts, educators and parents. Touch Press and The LEGO® Group are excited to bring this unique app to the millions of LEGO® DUPLO® fans around the world. The game will be released under the StoryToys brand, an award-winning app portfolio for young children which is part of Touch Press Inc.

The LEGO® DUPLO® WORLD game comprises a number of playful, interactive activities including Number Train, Rescue Adventure and World Animals, each packed with a variety of fun scenes. For every activity there is a range of enjoyable interactive play experiences designed to support learning and development skills including spatial awareness, working memory, and early math. The app encourages children, parents and friends to play together and on the go.

The LEGO® DUPLO® WORLD game is carefully aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Within the Parent Center of the app the learning benefits of each activity are explained. The learning goals encompass a broad range of learning domains including creativity, reasoning, initiative and curiosity, social and emotional development and fine-motor skills. Parents can initiate Bedtime Mode to give their child a gentle cue when it’s time to go to sleep.

Emmet O’Neill, CEO of Touch Press said “This game is all about bringing joy to the lives of children and creating moments that bring parents and children closer together. We knew we had something special when both children and parents spent a lot of time laughing together during our playtesting sessions. I’m extremely proud of the fantastic work that the Touch Press team have produced in close collaboration with the LEGO® team. We’ve created a game that children love to play with while they learn, with the added benefit that parents can feel very good about their children using it too.”

“For many kids DUPLO is the first step into the wonderful LEGO universe, so we’re excited to see it come to life in LEGO® DUPLO® World. The game supports our long term aspiration of providing playful learning experiences and 21st century life skills to inspire and develop the builders of tomorrow,“ said Sean McEvoy, VP of LEGO Games.

LEGO® DUPLO® WORLD is available on the App Store and Google Play. The app is launching in over twenty languages. The app is free to download and has additional content available to purchase. Moreover, users can expect a lot of extra play experiences coming soon.

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