On Sale: 20% Off At Big W

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Everybody doing alright after Black Friday and Cyber Monday? Well if you aren’t already broke then here is a new offer that might just push you over your credit card limits.

Big W are offering 20% off all toys, including their LEGO range. This is both online and in-store.

The sale kicks off today (December 5th) and runs until December 18th.

You can find the Big W LEGO range here.

LEGO’s Marvellous Mustang

I have never been a car person. My technical knowledge doesn’t extend much beyond “they’ve got wheels and a motor”. Having said that, there are a few cars that have broken through my indifference. The cars that have become popular culture icons in their own right. One such car is the Ford Mustang. When the Creator Expert Ford Mustang was first leaked I knew I’d be getting one.

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The set features an impressive 1471 pieces with a build split over 6 sections.

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I’m not going to go in to the construction process step by step in a lot of detail, because I feel that a lot of the joy from a Creator Expert set comes from the build itself.

Here Are Amazon’s Black Friday Deals

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Amazon has two separate listings for discount LEGO this black Friday.

First up is the “Up to 25% off selected Technic and Overwatch” page. Overwatch sets haven’t been that heavily discounted before so if those are a theme you want then I’d check that out. The Technic range is quite limited.

Next there is a “Up to 25% off selected LEGO” page. This includes a fairly eclectic mix of sets. There is a reasonably cheap Yoda.

It’s also always worth checking Amazon for other sets as there’s a decent chance they have matched other sales.

This article features affiliate links.

LEGO’s Black Friday Sale Is Live And Actually Pretty Good

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I wasn’t expecting much from LEGO’s online Black Friday sale but I’m happy to be wrong. There are a range of sets included in the 30% off sale include the Disney Train and Station. Yes that’s right the recently announced set that might not ever make it to general retail is included in the 30% off sale. Get yours here.

The Vestas Wind Turbine is also 30% off.

You can check out the rest of the sale sets here.

Don’t forget that the Batmobile with mini Batmobile is now available too.

You’ll also get the Christmas Tree bonus if you buy today.

This article features affiliate links.

On Sale: 20% Off At Target

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Target has extended their previous 20% off City and Friends offer. More importantly they have also expanded this to now cover all LEGO.

Target prices are usually a little bit cheaper than RRP so a flat 20% off offer is worth a look at the very least.

The sale now ends December 11th.

You can find Target’s LEGO range here.

On Sale: Target’s Black Friday Deals

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Target have kicked off their Black Friday sale a little early but I’m not complaining because they have some great offers. Did somebody say cheap Voltron? Target did!

There are 15 sets included in the sale but probably only a few that will get you excited. There’s a cheap modular, cheap Ninjago docks and the aforementioned Voltron. Beyond that the less interesting stuff is mainly Toy Story 4.

Some of the offers are online only so check before rushing to your nearest stores.

These prices are live now and end December 2nd. You can find the range here.

NOTE: Target also has 20% off all other LEGO. I’ll post about that in a separate article.

See the full discounts below.

Exclusive Black Friday Minifigure Not Available Until After Black Friday

I don’t know why but the exclusive Black Friday minifigure that was meant to be available from November 29th to December 2nd is now only going to be available on December 2nd.

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This is a bit odd and it creates a tough situation for anybody getting a 1989 Batmobile – do you buy it on release and get the bonus mini Batmobile, or do you hold off until December 2 and hope that the mini Batmobile isn’t sold out so you can try and get both promos? I honestly don’t know what I’d do.

Via LEGO.com [affiliate link]

On Sale: 25% Off At David Jones

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It’s Wednesday, so it’s obviously time for a new Black Friday deal.

David Jones is offering 25% off LEGO with no lame exclusions.

The offer runs from today (November 27th) until December 2nd.

You can find the David Jones LEGO range here.

LEGO Buys BrickLink

This is huge news. The sort of thing that I’d use for an April Fools post. Except this is real.

Today LEGO have announced that they have acquired BrickLink.

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This is new information and there is going to be a lot to digest but here’s the official announcement:

Acquisition will strengthen the LEGO® Group’s engagement with its growing community of adult fans.

BILLUND, Denmark, November 26, 2019: The LEGO® Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world. It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve the digital studio which allows our talented fans to take their creativity to the next level.”

Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years. I am grateful to the community for being so welcoming, supportive and constructive. I am constantly amazed by everyone’s endless creativity and their love for building. I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”

The LEGO Group’s Chief Marketing Officer, Julia Goldin, said: “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences. We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick. We learned a lot and are keen to explore more ways of working together to create value. We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”

The acquisition also includes Sohobricks which makes small batches of building elements.

Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.

On Sale: 20% Off At eBay For Black Friday

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Black Friday in Australia is a confusing mess of offers that seemingly start at random some time in November. Still – cheaper LEGO!

eBay is one retailer getting in early with their offer. They have a new discount code now live that will give you 20% off a range of items.

It’s a bit of a crapshoot as to what is included in this one but this link should give you a decent selection of LEGO. [affiliate link]

To get your discount enter the code PITCH20 at checkout. The offer ends at 11:59 PM (AEDT) on December 2nd. Maximum discount is $300 per transaction. Multiple items may be purchased in five transactions (up to a maximum of 10 items per transaction).

As always with a broad eBay sale like this check the listing price before discount to make sure you aren’t being ripped off.