New LEGO Movie Sets Available From Shop For Me

Australian LEGO retailer Shop For Me has just listed the highly anticipated new LEGO Movie sets, and they are priced at 20% off RRP. There have been a few sightings of these sets elsewhere, but currently these prices can’t be beat.

Shop For Me are also offering all three sets (Spaceship, Contruct-o-Mech and Police Dropship) in a bundle with a free DJ Robot polybag.

Here are all the details

70814 70815 70816 Awesome Pack With Bonus DJ Robot

The LEGO Movie Awesome Pack S4M
$359.97  $287.98
Save: 20% off

70814 Emmets Construct-o-Mech

70814 Thumb
$89.99  $71.99
Save: 20% off

70815 Super Secret Police Dropship

70815 Thumb
$119.99  $95.99
Save: 20% off

70816 Benny’s Spaceship, Spaceship, SPACESHIP!

70816 Thumb

$149.99 $119.99
Save: 20% off

Via Shop For Me

Official Statement On Exo Suit and Research Institute Availability

21109 Exo Suit Thumbnail

As most of our readers will know 21109 Exo Suit and 21110 Research Institute are both currently sold out on the Australian online store.

There has been a lot of rumours around about what that means for these sets. Some sites were initially reporting that these both had a single production run, and when gone would be gone for good. Other sites then reported that LEGO would be producing more sets.

The LEGO Ideas team has taken to their blog to comment on the situation. Here is the statement that they have made;

On August 1st, LEGO Ideas launched two sets: #21109 Exo Suit and #21110 Research Institute. Currently, both sets have sold through their initial stock and are back-ordered. This means that more sets are on the way, so we hope you will be able to secure these and other special sets from LEGO Ideas.

Emphasis added.

Having two sets sell out within a week, it seems only logical that LEGO would produce more of those sets. LEGO are a business after all.

Via https://ideas.lego.com/blogs/1-blog/post/17

Canberra Brick Expo 2014 – Tickets Almost Sold Out

Canberra BrickExpo Small

Canberra Brick Expo 2014 is taking place in just over a week (August 23rd and 24th) and tickets are almost sold out.

If you are interested in attending this event you will need to get in quick as there are only a few sessions with tickets still available.

Check out the event page for more details, or you can head directly to TryBooking to get your ticket.

The Inconsistency Of Australian LEGO Prices [Updated]

LEGO Money

In case you missed it 10245 Santa’s Workshop was officially announced over the weekend. It’s a great looking set and it is surely going to sell well, but after taking in all of the details there was one thing that stuck out in the press release; the Australian price of $119.99.

We are used to paying more for LEGO in Australia, and we all know that there are a lot of different reasons for this. What is harder to explain is the inconsistency in the mark-up that Australian consumers are charged.

To highlight the issue we had a look at a selection of sets. The criteria for our list was sets that were release recently and in a similar price range to 10245 Santa’s Workshop. We also made sure to include a mix of licensed and non-licensed sets.

Set #
Set Name
Theme
Licensed
$US
Converted
$AU
Markup
10245Santa's WorkshopCreatorNo$69.99$82.96$119.9945%
21109Exo SuitIdeasNo$34.99$41.48$49.9921%
60050Train StationCityNo$64.99$77.04$79.994%
42023Construction CrewTechnicNo$69.99$82.96$99.9921%
70147Sir Fangar's Ice FortressChimaNo$69.99$82.96$99.9921%
70164Hurricane HeistUltra AgentsNo$69.99$82.96$89.998%
75052Mos Eisley CantinaStar WarsYes$69.99$82.96$129.9957%
79116Big Rig Snow GetawayTMNTYes$69.99$82.96$129.9957%
76021The Milano Spaceship RescueGuardians of The GalaxyYes$74.99$88.89$129.9946%
42024Container TruckTechnicNo$79.99$94.82$99.995%
70815Super Secret Police DropshipThe LEGO MovieYes$79.99$94.82$119.9927%

Converted prices listed above use the formula of adding 10% tax to the US price and then converting that to $AU using the current rate on XE.com (as of 11/08/2014).

As you can see from the table above, the mark-up that Australian consumers pay varies wildly.

  • The Ultra Agents set and Chima set have different mark-ups, even though they are both priced at $69.99 in the US and are an original LEGO product.
  • The Star Wars and Teenage Mutant Ninja Turtles have a 57% mark-up, while the Guardians of The Galaxy only have a 46% price increase.
  • LEGO only impose a 4% premium on 60050 Train Station but the new Santa’s Workshop set has a whopping 45% mark-up, which is on par with a licensed set.
  • The mark-up varies within the same theme; 42024 Container Truck has only has a 5% increase, while 42023 has a 21% increase. Two consecutive set numbers, but a big difference in mark-up.

We aren’t going as far as to say that Australian consumers should be paying the straight converted price (there are a lot of other market factors), but I think we would all prefer for the premium that we pay to be more consistent. If LEGO can offer a small 4% mark-up on one City set, why is 10245 priced so highly? One possible answer is that LEGO is predicting a fall in the Australian dollar over the next few months, but then again 76023 The Tumbler is not released until September, and that only has an 18% mark-up (despite being a licensed set).

UPDATE After sharing this story with the Australian LEGO community it was suggested that we should look at some other metrics to try and find a pattern for the pricing. We were able to find weight information for most of the sets that we included in the comparison. Weight is a great metric to use for this sort of comparison, as larger sets costs more to produce and ship. Logic would dictate that heavier sets would have a higher mark-up to cover the increased cost of shipping those items to Australia. We chose weight over part count as part size varies greatly.

To simplify things slightly we have dropped any of the licensed sets for this comparison as the pricing of licensed sets has additional factors such as commercial agreements with third parties.

Set #
Set Name
Theme
$US
Converted
$AU
Markup
Weight
21109Exo SuitIdeas$34.99$41.48$49.9921%380g
60050Train StationCity$64.99$77.04$79.994%1221g
42023Construction CrewTechnic$69.99$82.96$99.9921%1060g
70147Sir Fangar's Ice FortressChima$69.99$82.96$99.9921%1139g
70164Hurricane HeistUltra Agents$69.99$82.96$89.998%2003g
42024Container TruckTechnic$79.99$94.82$99.995%1370g

Now that we have seen the figures, is there a logical pattern emerging? Not that we can see…

  • The heaviest set has the second lowest mark-up.
  • The second heaviest set has the lowest mark-up.
  • The lightest set has the same mark-up as one three times it’s weight.
  • 42024 Container Truck is heavier than fellow Technic set 42023 Construction Crew but has the much lower mark-up.
  • There is only an 82 gram difference between the weight of 60050 Train Station (4% mark-up) and 70147 Sir Fangar’s Ice Fortress (21% mark-up)

Weight information obtained via bricklink.com

10245 Santa’s Workshop Officially Unveiled

10245 Box

Believe it or not, there are only 137 days until Christmas. With the holidays fast approaching LEGO has taken the time to officially unveil the latest set in their Christmas line-up.

This year’s set is the wonderfully designed 10245 Santa’s Workshop. Some fans may find that this set doesn’t fit in with the winter village sets from previous years, but we think it’s a great addition to the range.

The set features 883 pieces and 6 minifigures including Santa, Mrs. Claus and 4 elves.

The set will be available for VIP customers September 17th with general availability October 1st. Australian RRP is $119.99

Check out the press release and designer video below

10245 Main

New Sets On Sale At Shop For Me

Those of us who are eagerly awaiting the new August release sets have some good news this morning. Australian LEGO retailer Shop For Me not only has some of the new sets is stock, but they are actually on sale.

Here is the new sets that have been reduced;

LEGO City Trains

60050 Train Station
60050
$79.99 $59.99
Save: 25% off

60051 High-speed Passenger Train
60051
$229.99 $183.99
Save: 20% off

LEGO CITY 60052 Cargo Train
60052
$299.99 $239.99
Save: 20% off

 Guardians Of The Galaxy

76019 Starblaster Showdown
76019
$39.99 $29.99
Save: 25% off

76020 Knowhere Escape Mission
76020
$79.99 $59.99
Save: 25% off

76021 The Milano Spaceship Rescue
76021
$129.99 $90.99
Save: 30% off

Via Shop For Me

August Set Sightings

LEGO GoTG 76020

There are quite a few highly anticipated sets scheduled for retail release in August, so we want to know what you have spotted?

With Guardians of The Galaxy in cinemas from today, we aren’t surprised to see that the LEGO sets have started to appear in stores as well. While out and about yesterday we spotted the Guardians sets in two different stores on Brisbane’s North side, and we have heard reports that they have started to appear in other stores across the country.

The following themes also have sets scheduled for August;

  • Friends
  • LEGO City Arctic
  • LEGO City Trains
  • Ninja Turtles
  • The LEGO Movie
  • Chima
  • Star Wars

If you spot any new sets share your sighting in the comments, and we will update the article as more information becomes available.

2014 Toy Sales: Target Sale Extended Until Sunday

The Target Toy Sale was supposed to be coming to a close on Friday the 8th of August, however it is now extended until Sunday 10th of August.

Target Toy Sale 2014 Extended

A few extra days won’t make a huge difference, but it’s nice to have some more time to contemplate those larger sets.

If you are planning on taking advantage of the extension don’t forget to check out our overview of the sale.

LEGO Returns To The Ekka

Ekka Logo 2014

Following the success of last year, Ryan McNaught will be returning to the Royal Queensland Show when it kicks off on Friday 8th of August.

Brisbane LEGO fans will have a chance to see Ryan’s huge recreation of The LEGO Movie logo, as well as creations from the BrisBricks LEGO group.

BrisBricks have been showing off some sneak peaks of the Cloud Cuckoo Land build they will have at the show on their Facebook page – and it looks awesome!

The LEGO display can be found in the Courier-Mail Learning Fun Pavilion.

Ekka tickets are $29 for adults and $18 for children over 5. Family pass tickets are also available. All the ticketing information can be found here.

More details about the LEGO display can be found here.

21109 Exo Suit Already Out Of Stock

21109 Exo Suit Thumbnail

The LEGO Ideas set 21109 Exo Suit was only made available at approximately 3:30PM AEST today, and in less than 4 hours the initial stock was already exhausted.

At the time of writing (10:45 PM AEST) the current ship date is listed as 4th of September 2014, but this may extend if orders continue.

Our hope is that LEGO will realise the popularity of the set and make more products available for online orders – unfortunately we don’t know if that is a possibility or not.

We do not have any details of a retail release, but have made some enquiries. If we find out anything we will be sure to update accordingly.

For those of our readers who are getting this set; did you manage to order before the set sold out? We made the mistake of not ordering quickly enough, so our copy isn’t going to arrive until September.

Via http://shop.lego.com/en-AU/Exo-Suit-21109