On Sale: 20% Off All LEGO At Myer

Myer logo

Another retailer hoping to cash in on the school holidays is Myer, who are are offering a flat 20% off all LEGO.

The Myer sale actually runs slightly longer than the other retailers; the offer is available from Thursday 18th September 2014 through until Sunday 12th October.

There are a few items highlighted in the catalogue, but everything not included below will be 20% off.

Click here to view the catalogue

Set #
Set Name
Sale Price
Discount %
Star Wars75053The Ghost$109.00$30.0022%
Star Wars75048The Phantom$29.95$10.0025%
Star Wars75049Snowspeeder$47.95$12.0020%
Star Wars75054AT-AT$135.00$34.0020%
Friends41038Jungle Rescue Base$63.95$16.0020%
Friends41036Jungle Bridge Rescue$31.95$8.0020%
Friends41033Jungle Falls Rescue$23.95$6.0020%
Friends41032Jungle Bike$19.95$5.0020%
City60036Arctic Base Camp$99.00$30.0023%
City60035Arctic Outpost$47.95$12.0020%
City60034Arctic Helicrane$31.95$8.0020%
City60033Arctic Ice Crawler$15.95$4.0020%
City60032Arctic Snow Mobile$7.95$2.0020%
The LEGO Movie70802Bad Cop's Pursuit$29.95$10.0025%
The LEGO Movie70805Trash Chomper$29.95$10.0025%
The LEGO Movie70814Emmet's Construct-o-mech$69.95$20.0022%
The LEGO Movie70816Benny's Spaceship$119.00$30.0020%

On Sale: Big W School Holiday Sale On Selected Sets


The school holiday related sales just keep on coming. Yesterday we shared the Kmart sale, and today we have some discounts from Big W.

This sale also runs from Thursday 18th October 2014 through until Wednesday 1st October.

You can check out the catalogue here, or view our list of the sets on offer below.

Set #
Set Name
Sale Price
Discount %
City60056Tow Truck$20.00$8.0029%
City60058SUV With Watercraft$20.00$8.0029%
City60059Logging Truck$20.00$8.0029%
City60034Arctic Helicrane$29.00$6.0017%
City60035Arctic Outpost$45.00$13.0022%
City60036Arctic Base Camp$98.00$20.0017%
The Simpsons71006The Simpsons House$298.00
The LEGO Movie70814Emmet's Construct-o-Mech$75.00$13.0015%
The LEGO Movie70815Super Secret Police Dropship$98.00$20.0017%
The LEGO Movie70816Benny's Spaceship$118.00$30.0020%
Friends41032First Aid Jungle Bike$24.00
Friends41036Jungle Bridge Rescue$34.00
Friends41038Jungle Rescue Base$72.00
Ultra Agents70161Tremor Track Infiltration$20.00$8.0029%
Ultra Agents70162Infearno Interception$29.00$6.0017%
Ultra Agents70165Mission HQ$98.00$27.0022%
Star Wars75048The Phantom$29.00$6.0017%
Star Wars75049Snowspeeder$45.00$13.0022%
Star Wars75053The Ghost$98.00$30.0023%

On Sale: Kmart School Holiday Sale On Selected Sets

Kmart LOGO

We haven’t seen a heap of toy sales recently, and now it looks like we know why; retailers have been waiting for the school holidays to capitalise on all those bored kids.

First up in our array of September School Holiday sales is Kmart. From Thursday September 18th 2014 until Wednesday 1st October they are offering discounts on a range of sets. This isn’t a flat percentage off sale, so we have compiled a list of the various discounts below.

You can check out the catalogue here

Set #
Set Name
Sale Price
Discount %
City60056Tow Truck$23.00$5.0018%
City60043Prisoner Transporter$23.00$5.0018%
City60059Logging Truck$23.00$5.0018%
City60002Fire Truck$23.00$5.0018%
City60058SUV With Watercraft$23.00$5.0018%
City60033Arctic Ice Crawler$19.00-0%
City60034Arctic Helicrane$25.00$10.0029%
Disney Princess41054Rapunzel's Creativity Tower$39.00$9.0019%
Disney Princess41050Ariel's Amazing Treasures$15.00$4.0021%
Friends41059Jungle Tree Sanctuary$49.00-0%
Friends41034Summer Caravan$29.00$6.0017%
Friends41030Olivia's Ice Cream Bike$12.00$3.0020%
Friends41031Andrea's Mountain Hut$12.00$3.0020%
Friends41026Sunshine Harvest$25.00-0%
Friends41036Jungle Bridge Rescue$29.00$6.0017%
Friends41015Dolphin Cruiser$79.00$10.0011%
Chima70141Vardy's Ice Vulture Glider$25.00-0%
Chima70144Laval's Fire Lion$49.00$20.0029%
Ultra Agents70162Infearno Interceptor$35.00-0%
Ultra Agents70163Toxikita's Toxic Meltdown$45.00$10.0018%
Creator31017Sunset Speeder$15.00-0%
Creator31018Highway Cruiser$15.00-0%
Creator31026Bike Shop & Cafe$74.00$15.0017%
Star Wars75048Rebels The Phantom$35.000%
Star Wars75049Snow Speeder$49.00$6.0011%
The LEGO Movie70800Getaway Glider$19.00-0%
The LEGO Movie70801Melting Room$19.00-0%
The LEGO Movie70814Emmet's Construct-o-Mech$69.00$20.0022%
The LEGO Movie70808Super Cycle Chase$75.00-0%

Official Pictures Of Minifigure Scale Minecraft Sets

LEGO Minecraft Logo

We have known for a while now that LEGO Minecraft sets would be making the leap from the micro-scale to a range of minifigure scale sets later this year.

Now, thanks to the LEGO Minecraft Facebook page, we have official pictures of the sets in the range.

I am not exactly the biggest Minecraft fans, so I have asked our resident Minecraft expert for her opinion on the sets.

Check out the full range below

LEGO Certified Professional Ryan McNaught Is Hiring!

Ryan McNaught Hiring

Most Australian LEGO fans will be familiar with Ryan McNaught – Australia’s only LEGO Certified Professional. Well now LEGO lovers have a chance to join Ryan for 3-4 weeks of paid LEGO building. That wasn’t a mistake – you can actually get paid to build with LEGO.

There are 5 positions available, with the work starting on the 13th of October 2014. The work will take place in Ryan’s studio west of Melbourne. Applications (a single page PDF about yourself) need to be submitted by 5PM Monday 15th September 2014.

If you have some holiday time saved up with your current employer than now may be the time to take it.

Here are the full details via The Brickman website

Want to play with LEGO® bricks all day?

Now is your chance.

I am looking for 5 people to start on the 13th of October for 3-4 weeks of full time LEGO® brick building, so take some annual leave from your day job and do something super cool.

Based just over the Westgate in Melbourne’s west you will be working with our existing team on the coolest LEGO® project to hit Australian shores.

You will be physically building models with bricks, which means you need to have the skills to back it up, and we are talking not just building a LEGO® set or two, you need to be well drilled in the fine art of brickin’ it up.

You must be over 18 years of age be fully able to work autonomously under minimal supervision and be able to work to a deadline (yes that is secret HR speak for working late if needed – insert whip cracking sound)

You must be able to take instructions, learn from us and run with it.

Above award rates apply and who knows if you are good enough you may make the cut and stay on with the team.

We build in a fully industrial/construction style environment complete with an awful choice of radio station that plays too much Pearl Jam and Chilli Peppers so throw away the suit and tie.

What do you need to do?  A simple 1 page PDF document (only 1 page) telling us who you are and why we should take you on sent to jobs@thebrickman.com.

Applications close at 5pm on Monday the 15th of September.

Correspondence via the above e-mail address ONLY
You MUST be able to work a minimum of 2 weeks at any one time, preference will be given to those who are able to work the full period (as there is training involved before you start building)
No recruitment agencies.
No tyre kickers or time wasters.

Applicants must also be available for an interview after hours midweek in late September for our version of ‘Australia’s next top model – Builder’

Only successful applicants will be contacted.

Village Roadshow Admits LEGO Movie Mistake


I think it’s fair to say that Australian LEGO fans were annoyed about the delayed release of The LEGO Movie. This delay lead to a lot of people obtaining the movie from illegitimate sources. It has taken a while, but Village Roadshow are finally owning up to their mistake.

At a Piracy Forum yesterday Graham Burke, the Co-CEO of Village Roadshow told the audience that they stuffed up when it came to The LEGO Movie;

We made one hell of a mistake with LEGO. It was made here in Kings Cross and because it was so important, we held it until the holidays which caused it to be pirated widely. No more. All of our movies we’ll now make all our movies day in date with the US.

It’s not exactly an apology, but it seems clear from his statement that we won’t have to deal with the same thing when The LEGO Movie 2 comes out.

Via http://www.gizmodo.com.au/2014/09/malcolm-turnbulls-anti-piracy-forum-live-blog-follow-the-news-as-it-happens/

The Inconsistency Of Australian LEGO Prices – Part 2

LEGO Money

LEGO pricing is an issue that every Australian LEGO fan has an opinion on, so it came as no surprise that we had a huge response to our original post on inconsistency. We reached out to LEGO Australia for a statement in response to our original article, and to their credit they did get back to us.

In this article we are going to look at the response that we received, and check out the various claims that were made.

The LEGO Group is a Danish company but each market, like Australia, operates independently and pricing is a part of that. As you highlighted, there are many market factors that influence price determination. Coming up with the right price is complex, even excluding these market factors, which is why you’ll see different prices for the same set all over the world.

As we pointed out in our original article, the issue that we are discussing is not pricing. Yes, it is true that we are talking about the prices of Australian sets, but the specific factor that we are looking is the mark-up that Australians are charged.

We believe that, within reasonable parameters, every set that costs $X in the US should cost approximately $Y in Australia. Unfortunately for Australian consumers inconsistency is the reality. Take a look at two unlicensed Creator Expert sets; 10243 Parisian Restaurant ($159.99 US, $249.99 AU) and 10244 Fairground Mixer ($149.99 US, $199.99 AU). There is a $10 difference between the US prices, but $50 between the Australian prices. The Parisian Restaurant is a heavier set, but we found no consistent link between weight and mark-up.

In the interesting of looking at this issue more globally, we also looked at the markup between Australian prices and UK prices (British Pounds). For this comparison we have reduced UK prices by 20% to remove the VAT component, and then added 10% back on to add the GST equivalent.

Set #
Set Name
Markup $USD-$AUD
Markup $GBP-$AUD
70143Sir Fangar's Sabertooth WalkerChima$59.99$39.9926.89%£34.998.04%
70145Maula's Ice Mammoth StomperChima$129.99$89.9922.19%£69.9913.82%
70147Sir Fangar's Ice FortressChima$99.99$69.9920.84%£59.992.15%
70144Laval's Fire LionChima$69.99$49.9918.43%£39.997.26%
60052Cargo TrainCity$299.99$199.9926.88%£139.9931.33%
60036Arctic Base CampCity$129.99$89.9922.19%£69.9913.82%
60050Train StationCity$79.99$64.994.11%£49.99-1.94%
60035Arctic OutpostCity$59.99$49.991.51%£34.995.07%
10243Parisian RestaurantCreator$249.99$159.9932.17%£132.9915.20%
10242Mini CooperCreator$149.99$99.9926.88%£74.9922.58%
31024Roaring PowerCreator$39.99$29.9912.79%£19.9922.60%
10244Fairground MixerCreator$199.99$149.9912.78%£119.992.15%
31026Bike Shop & CaféCreator$99.99$89.99-6.01%£64.99-5.71%
21110Research InstituteIdeas$29.99$19.9926.90%£15.9914.94%
21109Exo SuitIdeas$49.99$34.9920.85%£29.992.16%
21108Ghostbusters Ecto-1Ideas$69.99$49.9918.43%£44.99-4.66%
76017Captain America vs HydraMarvel$39.99$19.9969.22%£19.9922.60%
76020Knowhere Escape MissionMarvel$79.99$39.9969.20%£44.998.96%
76021The Milano Spaceship RescueMarvel$129.99$74.9946.63%£69.9913.82%
76022X-Men vs The SentinelMarvel$79.99$49.9935.35%£44.998.96%
75049SnowspeederStar Wars$59.99$29.9969.20%£34.995.07%
75052Mos Eisley CantinaStar Wars$129.99$69.9957.10%£64.9922.58%
75045AV-7 Anti-Vehicle CannonStar Wars$69.99$39.9948.04%£44.99-4.66%
75048The PhantomStar Wars$39.99$24.9935.36%£19.9922.60%
75054AT-ATStar Wars$169.99$109.9930.73%£109.99-5.28%
42023Construction CrewTechnic$99.99$69.9920.84%£49.9922.58%
42024Container TruckTechnic$99.99$79.995.74%£59.992.15%
70810MetalBeard's Sea CowThe LEGO Movie$389.99$249.9931.96%£169.9940.60%
70814Emmet's Construct-o-MechThe LEGO Movie$89.99$59.9926.89%£49.9910.32%
70815Super Secret Police DropshipThe LEGO Movie$119.99$79.9926.89%£69.995.07%
70816Benny's SpaceshipThe LEGO Movie$149.99$99.9926.88%£79.9914.92%
70163Toxikita's Toxic MeltdownUltra Agents$59.99$39.9926.89%£34.995.07%
70165Ultra Agents Mission HQUltra Agents$139.99$99.9918.43%£79.997.26%
70164Hurricane HeistUltra Agents$89.99$69.998.76%£49.9910.32%

We were unable to find any logical pattern to the pricing differences.

  • 75054 AT-AT has a 32% mark-up over the USD price, but a -5% mark-up over the GBP price.
  • 31024 Roaring Power has a 12.79% mark-up over the USD price, but a 22.60% mark-up over the GBP price.
  • USD-AUD mark-ups fluctuate from -6% to +69%
  • GBP-AUD mark-ups fluctuate from –5.3% to +40%

 Apart from the constant testing and improvements of our quality and premium products, there are additional factors that influence our prices; for example, how much it costs to sell LEGO sets in that particular part of the world, local tax rates and the general price level of other goods and toys. It’s true that LEGO sets in the US appear cheaper – but for our US builders, when they add sales tax and compare the price to that of other toys and to their cost of living, it doesn’t seem quite as cheap as it does to you, being used to Australian prices for goods and services.

Once again I feel that this misses the point that we are raising. We are not claiming that LEGO in the US is cheap, or that LEGO in Australia is expensive. What we are claiming is that some sets in Australia have a higher mark-up than others. We have demonstrated this with figures.

In your analysis, you highlight the inconsistency drilled down to a SKU level based on the weight of bricks. As previously mentioned, there are many other contributing factors being simply weight per set. For example, some sets may have some unique elements and each moulding machine is an enormous capital investment for The LEGO Group, let alone the quality controls we implement for the production of each SKU.  Our intention and motto is that “only the best is good enough” so we never want to jeopardise the quality consumer experience we provide our consumers globally.

The biggest problem with this statement is quite obvious – if a set has a large number of new and unique pieces then that set should be more expensive in all regions. For example it would be reasonable for a 200 piece set that has 20 new pieces cost more than a 200 piece set that only contains 1 new piece.

This comment raised an interesting possibility though – are Australian consumers paying a higher mark-up for sets with new parts? If so that would essentially mean that Australians are subsidising the production of new elements.

Set #
Set Name
$AUD Price
$USD-$AUD Markup
# Unique Parts
70143Sir Fangar's Sabertooth WalkerChima$59.9926.89%0
70145Maula's Ice Mammoth StomperChima$129.9922.19%2
70147Sir Fangar's Ice FortressChima$99.9920.84%1
70144Laval's Fire LionChima$69.9918.43%1
60052Cargo TrainCity$299.9926.88%4
60036Arctic Base CampCity$129.9922.19%1
60050Train StationCity$79.994.11%0
60035Arctic OutpostCity$59.991.51%0
10243Parisian RestaurantCreator$249.9932.17%0
10242Mini CooperCreator$149.9926.88%0
31024Roaring PowerCreator$39.9912.79%0
10244Fairground MixerCreator$199.9912.78%4
31026Bike Shop & CaféCreator$99.99-6.01%0
21110Research InstituteIdeas$29.9926.90%1
21109Exo SuitIdeas$49.9920.85%0
21108Ghostbusters Ecto-1Ideas$69.9918.43%1
76017Captain America vs HydraMarvel$39.9969.22%0
76020Knowhere Escape MissionMarvel$79.9969.20%3
76021The Milano Spaceship RescueMarvel$129.9946.63%4
76022X-Men vs The SentinelMarvel$79.9935.35%3
75049SnowspeederStar Wars$59.9969.20%2
75052Mos Eisley CantinaStar Wars$129.9957.10%8
75045AV-7 Anti-Vehicle CannonStar Wars$69.9948.04%2
75048The PhantomStar Wars$39.9935.36%4
75054AT-ATStar Wars$169.9930.73%1
42023Construction CrewTechnic$99.9920.84%0
42024Container TruckTechnic$99.995.74%0
70810MetalBeard's Sea CowThe LEGO Movie$389.9931.96%1
70814Emmet's Construct-o-MechThe LEGO Movie$89.9926.89%1
70815Super Secret Police DropshipThe LEGO Movie$119.9926.89%1
70816Benny's SpaceshipThe LEGO Movie$149.9926.88%3
70163Toxikita's Toxic MeltdownUltra Agents$59.9926.89%1
70165Ultra Agents Mission HQUltra Agents$139.9918.43%1
70164Hurricane HeistUltra Agents$89.998.76%3

Once again, there is no clear pattern that matches the theory. Looking at the numbers there are a few spots where this lines up;

  • 60052 Cargo Train with 4 unique parts has a 26.88% mark-up.
  • 60036 Arctic Base Camp only has 1 unique part, and has a lower 22.19% mark-up.

Then there are the parts where the opposite is true

  • 75049 Snowspeeder has 2 unique parts with a 69.20% mark-up.
  • 75052 Mos Eisley Cantina has 8 unique parts with a smaller 57.10% mark-up.

Then there are the sets where this isn’t an issue, and we still have inconsistency

  • 42023 Construction Crew, no unique parts with a 20.84% mark-up.
  • 42024 Container Truck, also no unique parts and only a 5.74% mark-up.

The above figures are based on the number of parts that were produced in 2014 that appear in a single set only. We have also removed any minifigure parts and parts that are only a unique print. This should give a good representation of the parts that are genuinely unique to a set.

It is possible that LEGO have a complicated formula in place for determining the Australian price of a LEGO set, but at this stage it is hard to think of anything that is actually fair. Perhaps sets that LEGO Australia thinks will sell well have a higher mark-up?As we have pointed out several times – this isn’t about pricing. That is a different argument to have. This is about consistency in pricing.

Part data was sourced via Rebrickable.com using their API.
Currency conversion done using exchange rates as of 8th September 2014
Figures take into consideration differences in tax rates

Happy Father’s Day

LEGO Homer Simspon

Bricking Around would like to extend a very happy father’s day to all the LEGO dads out there.

We hope you managed to score some sets from your kids! Let us know in the comments.

Gold Coast Brick Event 2014 – 20th & 21st September

South-east Queensland is becoming quite a hotspot for LEGO events with North, South and West all covered. Following hugely popular Brick Events at Ipswich and the Sunshine Coast, Brick Events Pty Ltd has announced that it is returning to the Gold Coast in September 2014.


The Gold Coast Brick Event, will be the biggest event of its kind held so far on the Gold Coast and will feature over 40 different exhibits created by the talented brick builders from QLUG – Queensland LEGO® User Group.

Themes on display encompass Space and Star Wars, City (with working trains), Friends, Harry Potter, Medieval, Castle, Duplo City, operating Technic vehicles, Pirates, and much much more. Build and play tables will also be popular with children and the adults of all ages and LEGO retail outlets will offer fans all the latest in LEGO® products, games, merchandise and jewellery creations.

The most popular display with fans is the Space/Star Wars space station, painstakingly created over many years by a local Gold Coast member. The sheer number of minifigures in this display is impressive and one not to be missed.

Opening hours for entry will be Saturday 9am to 4:30pm and Sunday 9am to 3:30pm. Admission for Adults $12.00, Children $6.00 (3-15), Family (2adults & up to 4 children) $40.00, Children under 3 FREE with tickets being available at the door (cash & EFTPOS available).

Check out the event page for more information


On Sale: Buy 1 Get 1 Half Price At Toys R Us

Toys R Us B1G1HP

It would seem that Toys R Us just love having LEGO sales. With their 20% Off Selected Sets sale wrapping up yesterday, we were starting to worry that LEGO fans were going to have to pay full price.

Luckily, Toys R Us have decided that the best follow-up to a LEGO sale is an even better LEGO sale.

From Wednesday 3rd September 2014 until Tuesday 16th Toys R Us are doing Buy 1, Get 1 Half Price on selected themes. That works out at 25% off for two identically priced items.

Themes included in the sale are

  • Technic
  • TMNT
  • Chima
  • City
  • Friends
  • Creator

Shoppers are also allowed to mix and match across themes. For example you can get 50% off a Creator set when you buy a Friends set. Half price item must be of equal or lesser value.

You can check out the catalogue here, or browse the sale online here