Belkin LEGO® Builder Case Review

Belkin LEGO iPhone Case

Since the iPhone first gained popularity there have been a huge variety of unofficial LEGO iPhone cases available, but now Belkin has partnered with LEGO to produce an officially licensed LEGO iPhone case. Does being an offically licensed product mean it meets the same high standard that LEGO bricks aspire too?

I have been an iPhone user for a few years, starting with the 4S and then moving to the iPhone 5 shortly after it was released. I am also somebody that has never had a case on my phone. I just use a simple pouch to protect my phone from scratches when it’s in my pocket. I had never found a case that offered me something to justify adding the extra weight and bulk to my phone. That was before Belkin announced the builder case.

VIP Early Access – Winter Village Market Available Now

VIP 10235 Winter Village MarketThe latest addition to the Winter Village lineup – 10235 Winter Village Market – is now available for VIP customers. You will need to be signed in to your VIP account to purchase the set.

http://shop.lego.com/en-AU/Winter-Village-Market-10235

 

On Sale – 20% Off At Myer This Saturday

LEGO In Store

This Saturday the 14th of September Myer is having a 20% Toys sale. This is a one day only sale so don’t miss out.

If you missed out on the toy sales this could be a great opportunity to pick up some of the more exclusive sets like the Horizon Express and the Mini Modulars.

Check out the details of the sale here (PDF Link)

On Sale – 20% Off At Target

Target 20 Percent Off

Target is having a 20% off sale on LEGO Construction (excludes clothes, stationery and other non-building merchandise).
The offer runs from the 12th of September until the 18th of September.

It’s not quite as good as the 25% off sale currently running at Toys R Us, but 20% off is still quite a good discount.

Check out the offer here

Media Reacts To Unofficial Breaking Bad LEGO Set

Superlab Playset

Do Adult Fans of LEGO have a responsibility to use LEGO bricks only for family friendly creations? It’s a question that has gained additional relevance over the last few days.

It seems that mainstream media have come across Citizen Brick’s Superlab Playset – A LEGO version of the meth lab from popular TV show Breaking Bad. Despite the actual set being sold out, the media outlets have been making some outlandish claims.

Canadian news outlet The Globe and Mail says

Kids can now build their own little drug dens

Meanwhile the UK’s Daily Mail reports that

infants can even reenact scenes from the series

Back at home in Australia, the Herald Sun adds

It is feared children will get their hands on the toy and use it to recreate Walter White’s notorious crystal meth lab.

There is one thing very wrong with all of those assumptions – Children should not be watching Breaking Bad. They should have no idea who Walter White is, and they certainly shouldn’t be able to recognise the Superlab set as a meth lab. It’s not unreasonable that concerned people will see a link between this set and LEGO, but this is a fan creation designed for adults.

Bricking Around has long held the view that the AFOL community is a great collection of friendly and talented people. LEGO is not just a children’s toy, it is increasingly being used as a creative medium. Take the work of Nathan Sawaya as an example; nobody is mistaking his creations as something for kids.

Drugs are always a difficult subject and there are even going to be AFOLs who find this set to be distasteful and inappropriate. I believe that the appropriateness of Breaking Bad as a subject for MOCs is a discussion for the AFOL community to have amongst itself. Having the media portray AFOLs as trying to sell a drug lab playset to children presents the community in a way that nobody wants, and it is simply not true.

That brings us back to the original question posed in this article - Do Adult Fans of LEGO have a responsibility to use LEGO bricks only for family friendly creations? The answer may just come down to context. If this build was displayed at a public event with children attending, it would be inappropriate. If this was just a really great MOC posted on Flickr, then it’s unlikely anybody outside the AFOL community would have an opinion. When it becomes a packaged product sold online? Well that seems to be where it starts to get messy. What do you think?

Image via Citizen Brick

Off-Topic: The Worst Wrestling Move Ever

Here’s a quick break from your boring Tuesday… The most dangerous wrestling move ever.

LEGO Wrestling

Anybody who has ever stood on a LEGO brick will know how painful this move would be.

Via Failblog

LEGO® CHIMA™Tournaments Coming Soon

LEGO Chima Speedorz

Here’s one for our younger LEGO fans. LEGO is holding a series of CHIMA Speedorz tournaments at Westfield shopping centres across the country. Compete in challenges to win exciting LEGO Chima Prizes.

More information about the events can be found at http://chimachamps.com.au/

CHIMA Speedorz Event Details

State
Location
Date
Time
WAWestfield CarouselSaturday, September 1410.30am - 3.00pm
NSWWestfield ChatswoodSaturday, September 2110.30am - 3.00pm
QLDWestfield CarindaleSaturday, September 2810.30am - 3.00pm
VICWestfield SouthlandSaturday, October 510.30am - 3.00pm
SAWestfield MarionSaturday, October 1210.30am - 3.00pm

2013 Looking Good For The LEGO Group

LEGO Logo

13% revenue increase fueled by strong growth in Asia and new product innovation

The LEGO Group has just released an interim report on 2013 figures, and things are looking good for our favourite toy maker. The standout figure from the report is that revenue for the first half of 2013 was DKK 10,363m compared with DKK 9,134m for the same period last year – an increase of 13%. The LEGO Group also increased its share of the global toy market to approximately 8.8 % – up from 8.6% at the end of 2012.

The report mentions a good reception of the LEGO Chima range. This is welcome news as initial online reaction (mainly the AFOL community) to the theme was somewhat negative.

LEGO Legends of Chima has performed well in its launch phase and is already one of the largest LEGO product themes.

When it was first released LEGO Friends range caused a considerable amount of controversy, but continued growth shows that LEGO got their market research right.

LEGO Friends – a product line launched in 2012 and targeted towards girls – is also experiencing a strong second year, with growth rates significantly higher than the company average.

Another interesting fact from the report illustrates one of the reasons that LEGO is such a trusted brand

0 product recalls has been performed in the first six months of 2013 – since 2009 the LEGO Group has not recalled a product.

The full report is quite lengthy, so we haven’t included it in this article, but it can be found in full here http://aboutus.lego.com/en-us/news-room/2013/september/interim-result-2013

Toyota Recreates ‘Mark Of The Century’ With LEGO

To coincide with the start of the AFL finals season Toyota has created a stop motion LEGO version of the famous 1970 Alex Jesaulenko mark. Check out the video below.

It’s 1970. Carlton versus Collingwood. On the biggest of stages, Alex Jesaulenko literally rises above the pack to take the specky of all speckies. The mark of the century.

Details of 25% Off Sale At Toys R Us

25 Percent Off LEGO ToysRUS

The Toys R US sale we posted about yesterday is now live, and it does apply to all LEGO.

The sale is for 25% off and runs from the 4th of September to the 17th.

Check out the catalogue here
Or shop online here

25% off is quite a good saving, and this could be a great opportunity to pick up some newly released sets such as the new Castle range.