Sherlock Project Hits 10,000 Votes On Cuusoo

Sherlock LEGO Cuusoo

The latest LEGO Cuusoo project to hit the 10,000 vote mark is simply titled Sherlock, and based on the BBC hit starring Benedict Cumberbatch and Martin Freeman. The project gained a rapid influx of votes after Sherlock fan sites sent their viewers to the Cuusoo site.

This project now moves to the review stage, with the next review set to take place in January.

How likely is this project to pass review? Let’s have a look at some of the assessment criteria:

Brand Fit - The show does deal with quite a few adult themes including murder. I believe that LEGO could go either way with this. They might be willing to approve it because it is going to be a limited production set. Back To The Future also has it’s share of adult themes.

Licencing - This project focuses on a specific incarnation of the Sherlock Holmes character, which is going to make licencing a little trickier. The original Sherlock Holmes stories are now public domain, but being based on the TV show an agreement would need to be made with the BBC. From my research there doesn’t seem to have ever been any licencing agreements between the BBC and LEGO. We do know that there is an existing agreement for Doctor Who sets to be produced by Character Building. Without knowing how far this agreement extends there is no way to know if a licence is even possible.

The Actual Set - There doesn’t seem to be any immediate issues with the actual set design. It is quite modest in terms of part count, and doesn’t require the creation of new one-off molds. The proposed set could easily be created with stickers or printed bricks. The included minifigures all look reasonably simple too, and the number could easily be scaled back from all of the characters to just Sherlock and Watson.

Conclusion - Sherlock is a great show that deservedly has quite a following, but it seems unlikely that this project is going to pass review.

Via http://lego.cuusoo.com/ideas/view/47380

On Sale – 20% Off At Target 26th Sept – 2nd Oct

Target 20 Percent Off

Target is celebrating/capitalising on the school holidays with 20% off all toys (including LEGO) from September 26th through to October 2nd.

They have also increased the discount to 30% for all Teenage Mutant Ninja Turtle sets. This could be a great chance to get those turtles you hadn’t picked up yet.

View the catalogue here or the TMNT Offer on page 28

On Sale – LEGO® Blitzathon At Shop For Me

Shop For Me Blitzathon

Australian specialist LEGO® retailer Shop For Me are running another of their frequent Blitzathon sales today.(20th September). The Blitzathon features a different LEGO deal every hour, starting from 11am.

Some of the sets on special include 10234 Sydney Opera House and 21103 The DeLorean Time Machine

Click here to view the deals

Be sure to check the site regularly to see all of the specials on offer.

On Sale – 20% Off At Myer Until October 13

Myer September 2013

It certainly seems to be the season for LEGO® deals. From now until October 13 Myer is having a toy sale with 20% off LEGO products. Bricking Around reader Nick reports that there is an additional 10% off for Myer One members*.

According to the catalogue there are some items with a higher discount such as Lego Tower Bridge 10214 for only $299, which is a $100 saving on the RRP. This set can be quite hard to find, so expect this deal to be snapped up quickly.

You can check out more details of the sale here

Thanks to Bricking Around reader Nick for the tip!

*Note regarding the additional 10% off – This should be applied in store as 10% off the price after taking the 20% off. It’s not quite a total of 30% off. For example a $100 set would go down to $72.

Belkin LEGO® Builder Case Review

Belkin LEGO iPhone Case

Since the iPhone first gained popularity there have been a huge variety of unofficial LEGO iPhone cases available, but now Belkin has partnered with LEGO to produce an officially licensed LEGO iPhone case. Does being an offically licensed product mean it meets the same high standard that LEGO bricks aspire too?

I have been an iPhone user for a few years, starting with the 4S and then moving to the iPhone 5 shortly after it was released. I am also somebody that has never had a case on my phone. I just use a simple pouch to protect my phone from scratches when it’s in my pocket. I had never found a case that offered me something to justify adding the extra weight and bulk to my phone. That was before Belkin announced the builder case.

VIP Early Access – Winter Village Market Available Now

VIP 10235 Winter Village MarketThe latest addition to the Winter Village lineup – 10235 Winter Village Market – is now available for VIP customers. You will need to be signed in to your VIP account to purchase the set.

http://shop.lego.com/en-AU/Winter-Village-Market-10235

 

On Sale – 20% Off At Myer This Saturday

LEGO In Store

This Saturday the 14th of September Myer is having a 20% Toys sale. This is a one day only sale so don’t miss out.

If you missed out on the toy sales this could be a great opportunity to pick up some of the more exclusive sets like the Horizon Express and the Mini Modulars.

Check out the details of the sale here (PDF Link)

On Sale – 20% Off At Target

Target 20 Percent Off

Target is having a 20% off sale on LEGO Construction (excludes clothes, stationery and other non-building merchandise).
The offer runs from the 12th of September until the 18th of September.

It’s not quite as good as the 25% off sale currently running at Toys R Us, but 20% off is still quite a good discount.

Check out the offer here

Media Reacts To Unofficial Breaking Bad LEGO Set

Superlab Playset

Do Adult Fans of LEGO have a responsibility to use LEGO bricks only for family friendly creations? It’s a question that has gained additional relevance over the last few days.

It seems that mainstream media have come across Citizen Brick’s Superlab Playset – A LEGO version of the meth lab from popular TV show Breaking Bad. Despite the actual set being sold out, the media outlets have been making some outlandish claims.

Canadian news outlet The Globe and Mail says

Kids can now build their own little drug dens

Meanwhile the UK’s Daily Mail reports that

infants can even reenact scenes from the series

Back at home in Australia, the Herald Sun adds

It is feared children will get their hands on the toy and use it to recreate Walter White’s notorious crystal meth lab.

There is one thing very wrong with all of those assumptions – Children should not be watching Breaking Bad. They should have no idea who Walter White is, and they certainly shouldn’t be able to recognise the Superlab set as a meth lab. It’s not unreasonable that concerned people will see a link between this set and LEGO, but this is a fan creation designed for adults.

Bricking Around has long held the view that the AFOL community is a great collection of friendly and talented people. LEGO is not just a children’s toy, it is increasingly being used as a creative medium. Take the work of Nathan Sawaya as an example; nobody is mistaking his creations as something for kids.

Drugs are always a difficult subject and there are even going to be AFOLs who find this set to be distasteful and inappropriate. I believe that the appropriateness of Breaking Bad as a subject for MOCs is a discussion for the AFOL community to have amongst itself. Having the media portray AFOLs as trying to sell a drug lab playset to children presents the community in a way that nobody wants, and it is simply not true.

That brings us back to the original question posed in this article - Do Adult Fans of LEGO have a responsibility to use LEGO bricks only for family friendly creations? The answer may just come down to context. If this build was displayed at a public event with children attending, it would be inappropriate. If this was just a really great MOC posted on Flickr, then it’s unlikely anybody outside the AFOL community would have an opinion. When it becomes a packaged product sold online? Well that seems to be where it starts to get messy. What do you think?

Image via Citizen Brick

Off-Topic: The Worst Wrestling Move Ever

Here’s a quick break from your boring Tuesday… The most dangerous wrestling move ever.

LEGO Wrestling

Anybody who has ever stood on a LEGO brick will know how painful this move would be.

Via Failblog