On Sale: 20% Off At Target

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Target has extended their previous 20% off City and Friends offer. More importantly they have also expanded this to now cover all LEGO.

Target prices are usually a little bit cheaper than RRP so a flat 20% off offer is worth a look at the very least.

The sale now ends December 11th.

You can find Target’s LEGO range here.

On Sale: Target’s Black Friday Deals

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Target have kicked off their Black Friday sale a little early but I’m not complaining because they have some great offers. Did somebody say cheap Voltron? Target did!

There are 15 sets included in the sale but probably only a few that will get you excited. There’s a cheap modular, cheap Ninjago docks and the aforementioned Voltron. Beyond that the less interesting stuff is mainly Toy Story 4.

Some of the offers are online only so check before rushing to your nearest stores.

These prices are live now and end December 2nd. You can find the range here.

NOTE: Target also has 20% off all other LEGO. I’ll post about that in a separate article.

See the full discounts below.

Exclusive Black Friday Minifigure Not Available Until After Black Friday

I don’t know why but the exclusive Black Friday minifigure that was meant to be available from November 29th to December 2nd is now only going to be available on December 2nd.

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This is a bit odd and it creates a tough situation for anybody getting a 1989 Batmobile – do you buy it on release and get the bonus mini Batmobile, or do you hold off until December 2 and hope that the mini Batmobile isn’t sold out so you can try and get both promos? I honestly don’t know what I’d do.

Via LEGO.com [affiliate link]

On Sale: 25% Off At David Jones

David Jones Logo

It’s Wednesday, so it’s obviously time for a new Black Friday deal.

David Jones is offering 25% off LEGO with no lame exclusions.

The offer runs from today (November 27th) until December 2nd.

You can find the David Jones LEGO range here.

LEGO Buys BrickLink

This is huge news. The sort of thing that I’d use for an April Fools post. Except this is real.

Today LEGO have announced that they have acquired BrickLink.

BrickLink logo

This is new information and there is going to be a lot to digest but here’s the official announcement:

Acquisition will strengthen the LEGO® Group’s engagement with its growing community of adult fans.

BILLUND, Denmark, November 26, 2019: The LEGO® Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world. It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve the digital studio which allows our talented fans to take their creativity to the next level.”

Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years. I am grateful to the community for being so welcoming, supportive and constructive. I am constantly amazed by everyone’s endless creativity and their love for building. I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”

The LEGO Group’s Chief Marketing Officer, Julia Goldin, said: “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences. We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick. We learned a lot and are keen to explore more ways of working together to create value. We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”

The acquisition also includes Sohobricks which makes small batches of building elements.

Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.

On Sale: 20% Off At eBay For Black Friday

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Black Friday in Australia is a confusing mess of offers that seemingly start at random some time in November. Still – cheaper LEGO!

eBay is one retailer getting in early with their offer. They have a new discount code now live that will give you 20% off a range of items.

It’s a bit of a crapshoot as to what is included in this one but this link should give you a decent selection of LEGO. [affiliate link]

To get your discount enter the code PITCH20 at checkout. The offer ends at 11:59 PM (AEDT) on December 2nd. Maximum discount is $300 per transaction. Multiple items may be purchased in five transactions (up to a maximum of 10 items per transaction).

As always with a broad eBay sale like this check the listing price before discount to make sure you aren’t being ripped off.

Upcoming LEGO Online Store Promotions

The online LEGO store is going to be running a few different offers this weekend for their VIP customers. They are also doing a range of Black Friday offers. Here’s all the details so you can plan out your purchases for the offer that best suits you.

VIP Weekend: November 22 – 24

FREE Christmas Tree

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VIPs get this FREE Christmas Tree with purchases of $200 or more.

FREE Buildable 2×4 Red Brick

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VIPs get a FREE Buildable 2×4 Red Brick with purchases of $249 or more.

Double VIP Points

Get double VIP Points on all purchases.

30% Off Selected Sets

A range of sets will be 30% off for VIPs

More details of the VIP weekend can be found here. [affiliate link]

Pre Black Friday Sale: November 25 – 27

Selected sets on sale.

Black Friday: November 28 – December 2

Limited quantity – FREE Minifigure

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Exclusive minifigure free with online purchases over $129.

Get a FREE Mini Batmobile™ (29/11 – 5/12)

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Purchase the 1989 Batmobile™ and get a Mini Batmobile™. Note that this offer has different dates.

FREE Christmas Tree

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The Christmas Tree is also available during Black Friday for purchases over $200.

More details of the Black Friday offers can be found here. [affiliate link]

Xtra Xmas Accessories: Cute, A Little Bit Hemisphere-ist

LEGO Xtra is a bit of a dark horse of a LEGO theme – your first instinct might be to view the theme only as something to buy to reach a free shipping or GWP threshold but there are actually some interesting combination of parts available in these cheap polybags.

For 2019 LEGO have released a new Christmas themed Xtra set in 40368. Here in Australia the set will set you back $6.99. For that you get 32 elements. Unfortunately, as of now you can only find this at the LEGO Certified Stores around the country.

xmas-xtra

The set comprises of single elements as well as a few mini-builds.

The single elements include two gold fences, a 6 point ice crystal star thing, beanie, snow shoes, bag, Christmas tree and Husky dog. There is also a white leaf element that doesn’t really count as a build because the instructions just say to add two studs on top.

The mini builds that are included are a cute snowman, candy cane pole with wreath and two presents.

Overall I think it’s a good mix for adding extra detail to your Christmas builds. Which I guess is the point.

As is common with pretty much every Christmas related toy this set is very focused on the whole Northern Hemisphere “white Christmas” thing. The closest I’ve ever seen to a snowman at Christmas is when you buy two bags of ice from the servo and you put one on top of the other.

If you are planning an Australian Christmas MOC there’s probably not going to be much use for snow shoes, a beanie or snowy foliage. Maybe that’s why it’s not available in the Australian online store?

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If you are open to a bit of Northern Hemisphere cultural appropriation in your LEGO Christmas then I’d suggest this is a good buy. Assuming you can find it.

40368

LEGO And Top Gear Join Forces For A Technic Rally Car

LEGO have today revealed the outcome of a collaboration between themselves and the long running BBC car show Top Gear.

Introducing 42109 Top Gear Rally Car

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This set isn’t going to win any beauty pageants but the really interesting stuff happens inside as this is a fully app controlled set. The rally car comes complete with 1 large motor, 1 XL motor and 1 Bluetooth controlled smart hub.

No Australian price was included in the press release but the product page should be live soon. The set will be available December 26th.

Check out additional images and the full press release below.

On Sale: Spend & Save At Big W

Big W are doing another spend and save sale, where your total discount depends on how much you spend.

This appears to be an online only sale as you need to enter one of the specific codes.

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The codes are:

  • YOUSAVE10 – Save $10 when you spend $100
  • YOUSAVE20 – Save $20 when you spend $150
  • YOUSAVE25 – Save $25 when you spend $200

The offer ends November 20th.

You can find Big W’s LEGO range here.