Tag Archives: 2017

The LEGO Group’s 2017 Financial Results Are… Disappointing

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At a press conference today LEGO have shared the details of their 2017 full year financial results and the numbers are far from impressive. In fact Niels B. Christiansen, the LEGO Group CEO labelled 2017 a challenging year and said that he is not satisfied with the results.

The reports contain a lot of information, most of it complex financial details that probably only make sense to accountants. Here are some of the key figures though:

There was a decrease in revenue by 8 percent to DKK 35.0 billion compared with DKK 37.9 billion in 2016. Excluding the impact of foreign currency exchange, revenue for the full year declined 7 percent compared with 2016.

Operating profit (profit before financial items and tax) for 2017 was DKK 10.4 billion compared with DKK 12.4 billion for 2016, a decrease of 17 percent year on year. Net profit for the full year was DKK 7.8 billion compared with DKK 9.4 billion in 2016.

A profit of DKK 7.8 billion is still significant but the story is obviously just how much lower that is than 2016.

LEGO are attributing the lower profits, in part, to a “clean-up of inventories across the value chain.”  I am honestly not sure exactly what that means.

LEGO have also released a document with some interesting facts for the year.

Best selling themes (random order)

  • LEGO® City
  • LEGO® Friends
  • LEGO® Star Wars™
  • LEGO® Creator
  • LEGO® DUPLO®

Best selling sets (random order)

  • LEGO® City Police Station (60141)
  • LEGO® City High Speed Chase (60138)
  • LEGO® Star Wars™ Millennium Falcon (75105)
  • LEGO® Star Wars™ BB-8 (75187)
  • THE LEGO BATMAN MOVIE Minifigure Series (71017)

On the AFOL side of things there are 300 Recognised LEGO User Groups and an estimated 500,000 adult fans of LEGO.

You can read more about the annual results here. The PDF with interesting facts is found here.

Thanks to Trevor who sent me links to the interesting facts.

Boxing Day Sales: 20% Off Two or More Toys At Myer

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Myer is celebrating Boxing Day with an online only offer that runs just until the end of tomorrow.

You can get 20% Off when you buy two or more toys (doesn’t have to be LEGO) from now until 11:59pm AEDT Tuesday December 26th.

There doesn’t seem to be any exclusions so you can add a modular and a small set and get 20% off both.

As this is an online only offer don’t forget to factor in potential postage.

It also seems the individual anniversary codes are working again. Adding the most relevant one of these will bring your order down further. The codes are ANNIVERSARY10 for $10 off when you spend $60 or more, ANNIVERSARY15 for $15 off when you spend $80 or more and ANNIVERSARY20 for $20 off when you spend $100 or more.

You can view their full online LEGO range here.

Unfortunately this type of sale isn’t active on eBay.

Boxing Day Sales: 10% Off At eBay

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It’s Christmas night, which means its time to check out all of the boxing day sales. I’m starting with this offer from eBay as it might be a useful add-on to some of the other sales that we get.

From tomorrow (December 26th) until they decide to end it you can get 10% off your eBay purchases over $75.

To take advantage of the offer enter the code PUNCH at checkout.

As usual with eBay codes the maximum discount is $300 per transaction.

Head over to eBay to take advantage of this offer.

Merry Christmas From Bricking Around

Merry Christmas everybody. I hope you all have a wonderful day and that you get plenty of LEGO presents under your tree.

Christmas Australian Santa

2017 Advent Calendars – Day 24 – City, Friends & Star Wars

Here they are – our final advent windows. Let’s check out what is in each and then at the end I’ll add a gallery of all 24 builds for the three calendars as well as my overall thoughts.

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2017 Advent Calendars – Day 23 – City, Friends & Star Wars

The penultimate builds today. Will they be great? There’s only one way to find out.

Don’t forget to check in tomorrow for the final builds and my thoughts on the calendars overall.

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2017 Advent Calendars – Day 22 – City, Friends & Star Wars

We are in to our final three builds. Let’s see what we get today.

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2017 Advent Calendars – Day 21 – City, Friends & Star Wars

I had a crazy busy day today but I’m just getting in before midnight Brisbane time. Let’s check out today’s builds.

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2017 Advent Calendars – Day 20 – City, Friends & Star Wars

We are officially in to our last 5 builds. Will they be the top 5? Are they building to a triumphant finish? Let’s find out

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2017 Advent Calendars – Day 19 – City, Friends & Star Wars

Yesterday we had some mixed results including a Friends build that I had to get you to explain to me. Hopefully today’s builds will be a little more obvious.

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