Tag Archives: Amazon

Overwatch Sets Confirmed As Amazon Exclusives

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The Overwatch theme was completely missing from the Australian catalogue, which meant one of two things – either they weren’t going to be released here at all, or they were going to be a retailer exclusive.

I have today received confirmation that these sets will be exclusive to Amazon Australia, with a February release.

This is probably a blow for anybody hoping to get these sets on sale. While Amazon does have some great sales, they very rarely include exclusives.

There are no listings for these sets on Amazon yet but I’ll be checking back at the start of February to see when they get listed.

Boxing Day Sale: Cheap Ninjago City Docks From Target or Amazon

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Target’s Boxing Day offer is quite narrow – they are offering Ninjago City Docks for $199 in an online only offer.

It’s a great price for a really fantastic set. If you’ve got some Christmas money already burning a hole in your pocket then this is a tempting buy.

You can find the Target product page here.

In a blatant attempt to steal the thunder from Target, Amazon have already matched the Target price on this set and are offering it for $199 too. If you are looking for something else from Amazon’s Boxing Day sale then it makes sense to do your shopping in one place. Also handy if the Target offer sells out.

You can find the Amazon listing here.

Boxing Day Sale: Selected Sets On Sale At Amazon

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Amazon are getting in on the Boxing Day action early with a range of sets for 20% off their normal price.

I say normal price rather than RRP because a lot of the Amazon prices were already matched to other retailers, which means the 20% off works out to be a pretty great price.

There’s a fairly broad range of sets included so it’s probably best if you go check out the full listing.

You can view the offer for yourself here.

Amazon’s Cyber Monday Deals

Can your credit cards take any further punishment? It’s Cyber Monday today and Amazon have new deals rolling out throughout the day. They aren’t the most amazing but there are a couple of LEGO sets included.

Some items don’t have prices yet but I’ll do my best to update the article when I can. Times are based on AEDT. The offers go live 30 minutes earlier if you are an Amazon Prime member.

Moloch’s Landspeeder – $35

Time: Live Now
Discount: RRP is $69.99, discount $34.99 or 50%

10847 Number Train – $15

Time: Live Now
Discount: RRP is $29.99, discount $14.99 or 50%

75218 X-Wing Starfighter – $70

Time: 12:30 PM, 12:00 PM for Prime Members
Discount: RRP is $139.99, discount $69.99 or 50%

41347 Heartlake City Resort – $TBC

Time: 5:30 PM, 5:00 PM for Prime Members
Discount: To be confirmed

Amazon’s Black Friday Deals

Amazon has three sets on sale for their Black Friday deal, which may not sound that impressive but the prices are great.

These are daily deals so will likely be on sale until midnight AEDT, unless sold out before that.

Here are the specifics of the deals:
75187 BB-8, $74.00 (RRP $159.99, save $85.99 or 54%)
75230 Porg, $59.00 (RRP $99.99, save $40.99 or 41%)
31084 Pirate Roller Coaster, $53.00 (RRP $119.99, save $66.99 or 56%)

You can find the deals here.

Amazon Prime Day Is Today

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Today is the first Amazon Prime Day since the launch of Amazon Australia.

If you are a Prime member (or sign up for the 30 day free trial) you will get access to deals for the next day.

I don’t know how good the LEGO deals will be but there seems to be a few that are going to pop up.

The first LEGO offer I can see is the Technic 42063 BMW R 1200 GS Adventure set for $53.99, which is a great price considering the set has a $89.99 RRP. You can grab yours here, but be aware that the deal is currently 41% claimed. This deal ends in 5 hours.

There is also a deal on LEGO Boost launching in 18 minutes.

If you want to keep track of the LEGO deals this link should show the active offers. Keep refreshing during the day for new deals as they pop up.

Bricking Around is part of the Amazon Affiliate program.

Amazon Actually Has Some Good LEGO Prices

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I was telling a friend earlier today about the Target 20% off sale on Jurassic World and he said that most of the Jurassic World sets were actually cheaper at Amazon.

I decided to check it out and sure enough he was right. Even with the current 20% off sale almost all of the sets are cheaper at Amazon.

It’s possible that they have adjusted their prices in response to the Big W 25% off this week, but it could also hopefully be a sign that Amazon wants to be aggressive on LEGO pricing.

You can check out the Jurassic World range for yourself here.

Looking through the rest of their listings and there are certainly a few things that jump out as being discounted. Nothing crazy but certainly competitive (see a list of examples below). Perhaps Amazon Australia is becoming a site worth checking when doing your LEGO shopping?

Selected Sets On Sale At Amazon Australia

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Ever since Amazon launched in Australia we’ve been hanging out for a decent sale.

There are currently over 50 sets listed as clearance items and some of the prices are actually pretty great. This is marked as a clearance sale so there is no set end date.

You’ll also find an interesting mix of sets on offer.

Don’t forget that you’ll need to factor in postage but this shouldn’t be a huge issue as these items are sold by Amazon rather than third party sellers.

You can see the sets via this link, or see an overview of what is on offer below.

Amazon Australia Officially Launches

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The media said that Amazon Australia would launch by Black Friday but that came and went without any word from Amazon. Instead they have opted for the momentous occasion of Tuesday December 5th to launch the Australian site.

So now that it has launched, are the prices amazing? Has it instantly killed local LEGO retail trade? The answer to both is no. If I had to summarise the Amazon.com.au for LEGO fans in one word it would be “Okay”. It’s not amazing but it’s also not terrible.

Really the only factor that people really care about is price. There are two sides to this – Listings from Amazon themselves all seem to be around the 20% off mark, the sort of prices you can either find on sale at Myer, Toys R Us and David Jones or often the regular shelf prices at Kmart, Big W and even Target.

I often tell people that 20% off RRP should be the price you aim to pay, if not better and Amazon does have some better prices – For example the LEGO BB-8 set for $99 is a good deal at around 37% off RRP.

This link should have all of the LEGO listings from Amazon.

Will Amazon’s Arrival Change The LEGO Buying Landscape?

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An interesting new job advertisement popped up on Seek the other day – LEGO Australia are looking for a Senior Key Account Manager. This normally wouldn’t be particularly interesting as LEGO Australia probably has a lot of account managers. What makes this position a little different is that is specifically relates to working to launch the LEGO and Amazon partnership in Australia.

We’ve known that Amazon is coming to Australia for a little while now, but this is confirmation that LEGO Australia are taking their arrival seriously and already starting work on supplying them with products.

Amazon’s arrival in Australia has got a lot of industry experts speculating about doom and gloom for local retail. As an online presence Amazon doesn’t have the same overheads, and can in theory offer better prices. They are also not above offering deep discounts to get customers to try their service.

Will Amazon become the go-to source of LEGO buying in Australia? It’s extremely difficult to predict this with any certainty but they are certainly facing a lot of challenges.