Tag Archives: Amazon

Amazon Prime Day Is Today

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Today is the first Amazon Prime Day since the launch of Amazon Australia.

If you are a Prime member (or sign up for the 30 day free trial) you will get access to deals for the next day.

I don’t know how good the LEGO deals will be but there seems to be a few that are going to pop up.

The first LEGO offer I can see is the Technic 42063 BMW R 1200 GS Adventure set for $53.99, which is a great price considering the set has a $89.99 RRP. You can grab yours here, but be aware that the deal is currently 41% claimed. This deal ends in 5 hours.

There is also a deal on LEGO Boost launching in 18 minutes.

If you want to keep track of the LEGO deals this link should show the active offers. Keep refreshing during the day for new deals as they pop up.

Bricking Around is part of the Amazon Affiliate program.

Amazon Actually Has Some Good LEGO Prices

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I was telling a friend earlier today about the Target 20% off sale on Jurassic World and he said that most of the Jurassic World sets were actually cheaper at Amazon.

I decided to check it out and sure enough he was right. Even with the current 20% off sale almost all of the sets are cheaper at Amazon.

It’s possible that they have adjusted their prices in response to the Big W 25% off this week, but it could also hopefully be a sign that Amazon wants to be aggressive on LEGO pricing.

You can check out the Jurassic World range for yourself here.

Looking through the rest of their listings and there are certainly a few things that jump out as being discounted. Nothing crazy but certainly competitive (see a list of examples below). Perhaps Amazon Australia is becoming a site worth checking when doing your LEGO shopping?

Selected Sets On Sale At Amazon Australia

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Ever since Amazon launched in Australia we’ve been hanging out for a decent sale.

There are currently over 50 sets listed as clearance items and some of the prices are actually pretty great. This is marked as a clearance sale so there is no set end date.

You’ll also find an interesting mix of sets on offer.

Don’t forget that you’ll need to factor in postage but this shouldn’t be a huge issue as these items are sold by Amazon rather than third party sellers.

You can see the sets via this link, or see an overview of what is on offer below.

Amazon Australia Officially Launches

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The media said that Amazon Australia would launch by Black Friday but that came and went without any word from Amazon. Instead they have opted for the momentous occasion of Tuesday December 5th to launch the Australian site.

So now that it has launched, are the prices amazing? Has it instantly killed local LEGO retail trade? The answer to both is no. If I had to summarise the Amazon.com.au for LEGO fans in one word it would be “Okay”. It’s not amazing but it’s also not terrible.

Really the only factor that people really care about is price. There are two sides to this – Listings from Amazon themselves all seem to be around the 20% off mark, the sort of prices you can either find on sale at Myer, Toys R Us and David Jones or often the regular shelf prices at Kmart, Big W and even Target.

I often tell people that 20% off RRP should be the price you aim to pay, if not better and Amazon does have some better prices – For example the LEGO BB-8 set for $99 is a good deal at around 37% off RRP.

This link should have all of the LEGO listings from Amazon.

Will Amazon’s Arrival Change The LEGO Buying Landscape?

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An interesting new job advertisement popped up on Seek the other day – LEGO Australia are looking for a Senior Key Account Manager. This normally wouldn’t be particularly interesting as LEGO Australia probably has a lot of account managers. What makes this position a little different is that is specifically relates to working to launch the LEGO and Amazon partnership in Australia.

We’ve known that Amazon is coming to Australia for a little while now, but this is confirmation that LEGO Australia are taking their arrival seriously and already starting work on supplying them with products.

Amazon’s arrival in Australia has got a lot of industry experts speculating about doom and gloom for local retail. As an online presence Amazon doesn’t have the same overheads, and can in theory offer better prices. They are also not above offering deep discounts to get customers to try their service.

Will Amazon become the go-to source of LEGO buying in Australia? It’s extremely difficult to predict this with any certainty but they are certainly facing a lot of challenges.

German Amazon Site Reveals Possible 2016 Set List


It seems hard to believe but we are already starting to get news about 2016 sets.

This news comes to us from the German Amazon site via The Brick Fan.

The set names were originally not in English, so the actual set names might be different when they are actually released.

The new Knights theme is rumoured to be a mix of traditional Knights and a steampunk aesthetic.

We have included the Euro prices below. While they don’t tell us the Australian price they can indicate size – bigger sets are more expensive.

Check out the full list below.

Amazon Offer Update

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If you look over to the right of the page you may notice a slight change in our Amazon offers. At the moment we have switched out our Amazon US offers for two great deals from the UK version of Amazon.

There are two reasons for the change; firstly Amazon.com are blocking international shipping again and secondly the Amazon.co.uk deals are pretty great.

Here are the specific details of the two offers

60052 Cargo Train
Can currently be shipped from Amazon UK for AU$197.43. That is a saving of $102 off the Australian RRP of $299.99 (around 34% off).

42030 Volvo L350F Wheel Loader
Can currently be shipped from Amazon UK for AU$281.73. That is a saving of $78 off the Australian RRP of $359.99 (around 21.7% off).

EDIT: As pointed out by Nick in the comments this set can be purchased from Australian retailer Shopforme for just $251.99. A much better offer and it supports an Australian business. You can view the deal here.

Prices are based on the Amazon currency conversion option (as on 18/11/2014) and delivery to our Brisbane address.

LEGO On Sale At Amazon UK

While the US site continues to mess with Australian shoppers their UK counterpart has decided to slash the prices on a huge range of LEGO sets.

Amazon.co.uk Offers

There is quite a decent list of sets included, and that link may not include all of the deals on offer. We strongly suggest having a look around.

Bricking Around reader Jules was able to get the LEGO City 60052: Cargo Train for $200. At the time of writing that particular set can be delivered to Australia for $208, a saving of around $90 over the official Australian RRP.

Note: Prices based on Amazon currency conversion as on 06/11/2014 and delivery to our Brisbane address.

International Shipping Available For Some LEGO Items

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Amazon continues to play with our emotions by randomly enabling and disabling international shipping of LEGO products.

As of today (5th November 2014) we have found that there are quite a few sets that can be shipped to Australia.

We aren’t able to provide a full list as it is still quite hit and miss, but we suggest checking it out for yourself if there is a set that you are interested in.

We have also re-enabled our Amazon offers for the time being. In the hunt for sets that were available for international shipping we came across 76020 Knowhere Escape Mission which can currently be shipped to Australia for just $55.84. That’s a very decent 30% off the Australian price of $79.99.

We will keep our eyes open for great deals, and if you spot anything let us know in the comments.

Prices based on Amazon currency conversion option as on 5/11/2014 and shipping to our Brisbane address.

Amazon Offers Are Back

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We were pleased to discover that Amazon has started shipping some items to Australia again. This isn’t as comprehensive as it has been previously, but we will continue to monitor the availability.

Over on the right of the page we have re-enabled the Amazon Offers box, and selected two deals we felt worth sharing.

76022 X-Men vs. The Sentinel

This set seems to be hard to find, and the Australian RRP is quite high. We know from our affiliate data that this set was previously quite popular.
This set can currently be shipped for AUD $65.48, which is 18% off the Australian RRP of $79.99.

10218 Creator Pet Shop

This set had quite a high Australian RRP. Buying from Amazon works out a few dollars cheaper than a local 20% off sale, but this set may be hard to find in-store as it has been out for a little while.
This set can currently be shipped for AUD $212.38, which is 21% off the Australian RRP of $269.99.

71006 The Simpsons House

We didn’t have room on the side bar for three offers so we left this one off in favour of the X-Men set with a better discount. We do know that this is a popular set that may now be hard to find in stores.
This set can currently be shipped for AUD $282.16, which is 14% off the Australian RRP of $329.99.

All Amazon prices based on the Amazon currency conversion option (as on 15th October 2014) and shipping to our Brisbane address.