Tag Archives: LEGO Store

Robina LEGO Certified Store To Open This Saturday

The Gold Coast’s second LEGO store will officially open this Saturday!

The new store at Robina Town Centre will let it’s first customers through the door at 9am on Saturday September 28th. You can find more details of the event here.

robina-lcs-opening-banner

Spend $199 or more on the day to receive a special gift with purchase. Not sure what the set is but I’d expect it to be the same promotional set as other store openings (40145 LEGO Brand Retail Store)

40145

Alceon Announces Location of Two Queensland Stores

Here’s some exciting news for those of us in South East Queensland – the location of Alceon’s first two Queensland stores.

The locations are… QIC Robina and Westfield Chermside.

It will be interesting to see how the Robina store does, being fairly close to the Dreamworld store.

Chermside will provide a good option of Brisbanites on the North side of town.

sydney-lego-store-internal

More information as we get closer to the opening.

Here’s the official announcement:

Alceon Group today announced it will open two new LEGO® Certified Stores in Queensland in 2019, with new stores in both QIC Robina and Westfield Chermside.
Commenting Richard Facioni, Executive Director, Alceon Group, said: “The opening of two LEGO Certified Stores in Queensland over two consecutive months speaks to our local ambition for this leading global retail concept.
“We are confident that brick fans of all ages will enjoy these new world class retail experiences, with signature features that are a tribute to creativity and innovation.”
The new LEGO Certified Stores have secured prime positioning at QIC Robina and Westfield Chermside, occupying 188sqm and 236sqm respectively. Both stores incorporate many custom built design features including brick built mosaics and 3D models of local icons.
Supporting imagination is a central premise of the stores with many hands-on, interactive brick experiences. Key store elements include world-famous LEGO ‘Pick a Brick’ Walls, Build-Your-Own MinifigureTM stations and custom LEGO® brick engraving.
The two new Queensland LEGO Certified Stores will become part of a global set of inspiring LEGO retail experiences, with other iconic stores operating worldwide from London to New York and Shanghai.
Mr Facioni continues: “Our two landmark LEGO Certified Stores in Queensland will attract both local and international visitors as we unveil fun and inspiring retail environments that showcase the creative potential of the world famous LEGO brick.”
In March 2019 Alceon, a leading retail investment group, unveiled Sydney’s first
LEGO® Certified Store at Westfield Bondi Junction as part of a new partnership with
The LEGO® Group, with Alceon acquiring rights to open new LEGO® Certified Stores across Australia and New Zealand.

Hoarding Up At Doncaster LEGO Store

We’ve known for a while that a LEGO Certified Store was coming to Melbourne but now we have photographic evidence that work is in progress.

This shot of the hoarding up at Doncaster comes from Bricking Around reader Alvin.

doncaster-hoardings

Those of you familiar with Doncaster, the store will be located on Level 1, near the Apple Store.

No details on an opening date yet but it can’t be that far off.

If you spot something similar in Brisbane or the Gold Coast let me know!

Free LEGO Picnic Blanket With Orders Over $249

This one is not going to be a hit with everybody, but I think it’s pretty cool.

Spend over $249 on LEGO and you’ll get a free LEGO branded picnic blanket.

lego-picnic-blanket

This offer ends August 25th. According to the site the Tote Bag offer is still live until the 14th so if you order today or tomorrow you may get both.

You can view the terms of the offer here.

I think it’s interesting that LEGO is dabbling in the lifestyle type promotional items a little more. Let me know what you think.

Coles To Roll Out In-Store LEGO Zones – Including Pick-a-brick

If you are regular user of Flybuys you may have spotted an interesting offer recently – 700 bonus points when you purchase The LEGO Movie 2 sets. It seemed like a weird offer from Coles because they aren’t known as a LEGO retailer. Well the news that I received over the weekend helps explain the promotion.

UPDATE: Sorry everybody! Unfortunately this is an April Fool’s Day post. It would be great if it was true though. I’ve had to pull the plug on this a little early because apparently Coles has been getting calls about this.

coles-storefront

Coles is going to be rolling out special LEGO Zones nationwide. The LEGO Zones will form a small section of the store and offer a limited selection of LEGO products and most interestingly a Pick-a-brick experience.

Unfortunately this is not every store. The LEGO Zones will be taking the place of Coles Mix clothing sections (which is going online only). You can see a list of stores that currently stock the Mix range here.

The LEGO Zones won’t be opening until the second half of 2019 so there are still plenty of details we don’t know, such as pricing or selection for the PaB offering.

Here’s what Coles had to say about the plans:

The success of our Coles Little Shop™ and Coles Fresh Stikeez™ promotions has shown us that families are always looking for ways to add a sense of fun to their grocery shopping trips. This new partnership with The LEGO Group will give LEGO™ fans young and old a chance to purchase a great range of sets in-store. The in-store pick-a-brick experience is sure to be another popular addition.

Stores have started stocking an improved range of LEGO™ sets now with the new LEGO Zones to roll out in the second half of 2019. We can’t wait to share more details with our customers soon.

For those of you already looking for some LEGO™ fun we are currently offering a great flybuys promotion on The LEGO Movie 2 sets, with 700 bonus points available.

- Rebecca Leeds, Coles In-Store Experience Manager

tlm2-flybuys

More information can be found here https://www.coles.com.au/about-coles/news

Sydney LEGO Store To Open March 21st

We now have the official confirmation that the Sydney LEGO store will be opening its doors on March 21st (no exact time was given).

The store will feature Build-Your-Own Minifigure™ stations, a signature Pick a Brick Wall. The store also features exciting new experiences such as a dedicated area designed specifically for children’s parties – The Brick Cave – and custom brick engraving service for personalisation.

sydney-lego-store

The store will showcase a variety of unique features, including those which draw inspiration from Sydney landmarks, including a wall mounted LEGO® Opera House and Harbour Bridge mosaic.

As a LEGO store it will also be home to all the latest exclusives such as the Ford Mustang. I’m waiting to hear back about any potential opening giveaways.

The store is located in Westfield Bondi Junction (Level 3, Oxford Street entrance).

Who’s going along to check it out?

You can read the full press release below.

LEGO Retail Design Team Looking For AFOL Insights

Dreamworld LEGO Store Thumb

The LEGO Retail Design Team have put out a survey looking for feedback from the Adult LEGO fan community.

They want to hear your thoughts about the shopping experience that is currently offered and how they can make it even better.

This relates to both LEGO Brand stores as well as LEGO Certified stores so it should be relevant to us here in Australia too.

You can find the survey here.

New LEGO Certified Store Coming To Sydney

Brisbane has the Dreamworld store just a short drive down the M1. Melbourne has LEGOLAND Discovery Centre and it’s store. Now it’s Sydney’s turn to get an exciting LEGO retail outlet.

In late March Westfield Bondi Junction will be the home of Sydney’s first LEGO Certified store (just ignore the Birkenhead Point store from the 80s).

sydney-lego-store

Here are the important points…

It’s a LEGO Certified Store

This is to be expected as the Dreamworld store is also a certified store. The biggest issue with this is that VIP points won’t be available. It’s possible that the store will roll out their own program but it won’t be linked to the online store’s VIP program.

The full product range should be available though, including exclusives.

There will be a PAB wall

The press release specifically mentions that there will be a Pick-a-Brick wall as part of the store. I think there would be riots if they’d decided to leave this out. I’m not sure if this will be priced by weight or by cups. I’m assuming per cup pricing.

The store will also feature build your own minifigure stations and brick engraving.

It’s going to be big

The store is an impressive 302 sqm area over two floors. Taking up part of the store is a dedicated area designed specifically for children’s parties. I am not sure if they’ll offer AFOL parties too.

I can’t wait to find out more about this store, and hopefully we will soon with the opening so close. Check out the official press release below.

The Dreamworld LEGO Store Turns One This Sunday

On January 28th 2017 the Dreamworld LEGO store opened it’s doors to the public. The first certified LEGO store in the country. Now, a year later they are having a special event to celebrate the store’s first birthday. The best bit is that you get the gifts.

If you spend $199 or more in-store on the day you will receive the exclusive 40145 LEGO Brand Retail Store set. This is a set that is very hard to track down. It also happens to be the same set that was given out for the grand opening. There is a limited amount of stock of the giveaway so I’d aim to get there early rather than late.

Younger LEGO fans will also be able to meet characters from NINJAGO and LEGO City on the day (9am – 12pm).

LEGO Store Dreamworld First Birthday

Via https://www.dreamworld.com.au/things-to-do/lego

You May Be Able To Buy A Millennium Falcon Tomorrow

Unfortunately this is one just for people in Melbourne and the Brisbane/Gold Coast area… both the LEGOLAND Discovery Centre in Chadstone and the Dreamworld LEGO Store have confirmed that they will have stock of the 75192 Millennium Falcon set tomorrow.

MF75192_Prod

LEGOLAND Discovery Centre Melbourne

The store’s Facebook page has confirmed that they will have 45 of the sets available with a limit of 1 per person. Stock is first in first served.

The store will be opening early at 8:30am but chances are you will need to line up early.

Dreamworld LEGO Store

The store manager has confirmed that they will have “more than 45″ units available when the doors open at 9am tomorrow.

They will also have a limit of 1 per person and first in first served.

Remember the store is separate from the park.

Both of these options are likely to be extremely popular. Good luck to those of you who are trying to get your hands on a set. I’d love for you to share some line pictures on the Bricking Around Facebook page if you happen to be heading to either location.