Tag Archives: LEGO

LEGO Online Store: 30% Off Selected Items

The Australian online LEGO store is having a clearance sale on a range of different items. There are no dates on the sale so we aren’t sure how long this will last. It’s likely that these prices will run until stock is cleared. Click on the banner below to view the deals. We have included a quick list below too (note: some items are marked as ‘call to check stock’).

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Official Details of 71006 The Simpsons House

LEGO has overnight released a heap of new photos and official information about 71006 The Simpsons House. There is no Australian price information, but the set is officially being released in February so we shouldn’t have long to wait.

We can take a guess at the price based on the official US price of $199.99 though. Our best comparison is likely to be 10237 The Tower of Orthanc which retails for $199.99 in the US and $279.99 in Australia. 10237 is a good indicator of price because it is 2000+ pieces and part of a licensed theme. The Bricking Around prediction for the Simpsons House is a little higher at $299.99, as the Australian dollar is weaker now than when 10237 was released.

Set Photos

Check out the designer video and press releases below.

On Sale – 20% Off At Target 10th Oct – 16th Oct

Target 20 Percent Off LEGO

Did you think that the end of school holidays meant an end to LEGO sales? Well think again, because Target are once again offering 20% off all LEGO toys. There are also some discounted clothes available for little LEGO fans.

20% is starting to look like a fairly regular offer from Australian retailers, which is great news. Hopefully the sales will continue in the lead up to Christmas.

Check out the details of the offer here

LEGO® 10243 Parisian Restaurant Announced

LEGO 10243

The latest in a line of fantastic modular buildings has just been announced at BrickCon. 10243 introduces a Paris inspired restaurant to the existing lineup, and will be a great place for you minifigures to grab a meal before seeing a movie at the Palace Cinema

The set features some great architectural styling as well as a lot of little details that bring the set to life, such as outdoor dining, gardens and a several printed elements.

The set will be released in January 2014, but as yet there is no official Australian price.
LEGO 10243 Box
Press Release

10243 Parisian Restaurant  2,469 pieces, US $159.99, CA $189.99, DE 149.99 €, UK £132.99, DK 1299.00 DKK

Have an unforgettable evening at the amazing Parisian Restaurant!

It’s very busy in the Parisian Restaurant. As a scooter zips by, inside the waiter rushes between the tables as the nervous young man gets ready to propose with the ring! It’s just as hectic behind the scenes, with the chef busily preparing the food. This beautifully detailed building is the setting for so many stories and is a great addition to the modular building series. The Parisian Restaurant has a fully-stocked, blue and white tiled kitchen with tableware as well as a cozy apartment with pull-down bed, kitchenette and fireplace. On the top floor is the artist’s room with a studio that includes a cast iron heater, easel, paintbrush and two works of art by the aspiring artist. Outside, stairs lead down to the roof terrace lined with hanging lanterns and flowers where the diners eat alfresco-style. This amazing Parisian Restaurant model even includes a facade with croissants, clams and feather details that recapture the feel of Paris. Includes 5 minifigures: chef, waiter, girl and a romantic couple.

  • Includes 5 minifigures: chef, waiter, girl and a romantic couple.
  • Also includes a rat, seagull and 2 clams.
  • Kitchen features blue and white tiled floor, lots of kitchen units and a variety of utensils.
  • Second-floor apartment features a pull-down bed, kitchenette and fireplace.
  • Top floor features an opening roof revealing an artist’s studio with heater, easel, paintbrush, palette and artwork.
  • Includes lots of food items for the customers including croissants, a pie, 2 cupcakes, 2 grapes, 2 hotdogs, turkey, cheese wedges, milk carton and coloured bottles.
  • Also includes hard-to-find white croissants and bricks in olive green, dark blue and dark red.
  • Intricate exterior details include facade with croissant detailing, bus stop, sidewalk, scooter and even a dumpster and trash can at the rear.
  • Put up the printed restaurant sign and menu to entice the customers in.
  • Collect and build an entire town with the LEGO® Modular Buildings collection: 10224 Town Hall and 10232 Palace Cinema!
  • Measures over 11” (30cm) high, 9” (25cm) long and 9” (25cm) wide.

Designer Video

 

October LEGO® Online Offer – Double VIP Points

October 2013 Double VIPLEGO Australia’s latest online deal is double VIP points with all purchases in October. This isn’t a bad deal, but other regions are receiving this offer as well as some free sets. Bricking Around will be looking into the difference between the US and Australian offers separately, but in the meantime you can see the details of the offer here.

Off-Topic: The Worst Wrestling Move Ever

Here’s a quick break from your boring Tuesday… The most dangerous wrestling move ever.

LEGO Wrestling

Anybody who has ever stood on a LEGO brick will know how painful this move would be.

Via Failblog

2013 Looking Good For The LEGO Group

LEGO Logo

13% revenue increase fueled by strong growth in Asia and new product innovation

The LEGO Group has just released an interim report on 2013 figures, and things are looking good for our favourite toy maker. The standout figure from the report is that revenue for the first half of 2013 was DKK 10,363m compared with DKK 9,134m for the same period last year – an increase of 13%. The LEGO Group also increased its share of the global toy market to approximately 8.8 % – up from 8.6% at the end of 2012.

The report mentions a good reception of the LEGO Chima range. This is welcome news as initial online reaction (mainly the AFOL community) to the theme was somewhat negative.

LEGO Legends of Chima has performed well in its launch phase and is already one of the largest LEGO product themes.

When it was first released LEGO Friends range caused a considerable amount of controversy, but continued growth shows that LEGO got their market research right.

LEGO Friends – a product line launched in 2012 and targeted towards girls – is also experiencing a strong second year, with growth rates significantly higher than the company average.

Another interesting fact from the report illustrates one of the reasons that LEGO is such a trusted brand

0 product recalls has been performed in the first six months of 2013 – since 2009 the LEGO Group has not recalled a product.

The full report is quite lengthy, so we haven’t included it in this article, but it can be found in full here http://aboutus.lego.com/en-us/news-room/2013/september/interim-result-2013