Tag Archives: LEGO

2013 Looking Good For The LEGO Group

LEGO Logo

13% revenue increase fueled by strong growth in Asia and new product innovation

The LEGO Group has just released an interim report on 2013 figures, and things are looking good for our favourite toy maker. The standout figure from the report is that revenue for the first half of 2013 was DKK 10,363m compared with DKK 9,134m for the same period last year – an increase of 13%. The LEGO Group also increased its share of the global toy market to approximately 8.8 % – up from 8.6% at the end of 2012.

The report mentions a good reception of the LEGO Chima range. This is welcome news as initial online reaction (mainly the AFOL community) to the theme was somewhat negative.

LEGO Legends of Chima has performed well in its launch phase and is already one of the largest LEGO product themes.

When it was first released LEGO Friends range caused a considerable amount of controversy, but continued growth shows that LEGO got their market research right.

LEGO Friends – a product line launched in 2012 and targeted towards girls – is also experiencing a strong second year, with growth rates significantly higher than the company average.

Another interesting fact from the report illustrates one of the reasons that LEGO is such a trusted brand

0 product recalls has been performed in the first six months of 2013 – since 2009 the LEGO Group has not recalled a product.

The full report is quite lengthy, so we haven’t included it in this article, but it can be found in full here http://aboutus.lego.com/en-us/news-room/2013/september/interim-result-2013