Tag Archives: MOC

Giving LEGO’s “Rebuild The World” Concept A Go

You may have recently seen a new ad campaign from LEGO (If not it’s at the end of this post). While I shared it on the Bricking Around Facebook page I haven’t done a separate post about it. Until now!

The new campaign features the tagline “Rebuild the world”. This is essentially a new philosophy that LEGO are saying they want to embrace. It’s hard to know what exactly that means in practical terms for future products. The ad also doesn’t really make things clear because it’s so damn odd.

Pulling back all that oddness my understanding of the line is actually something that I fully support. Rebuild the world by taking something and making it different. It’s the spark of every great MOC ever built; taking the parts that LEGO makes and rebuilding something else.

I had a set that I go to review in January sitting around and to be honest I was stumped about what to do with it. I doubt anybody is still hanging out for a review of Riverside Houseboat 31093. I decided to tip out the set and “rebuild the world”. Presenting…

Sally and the Ent

sally-and-the-ent

While on a camping trip with her dad, Sally befriends an Ent. This mythical tree creature may look gruff but he loves carrying Sally around as they pick flowers together. Sally’s dad is a little less than thrilled about her daughter’s new best friend.

I set out to only use parts from the 31093 set but in the end added a few foliage pieces I had just to improve the overall tree like aesthetic.

The angle plate pieces on the face kind of look like a moustache which I thought was pretty funny. I also spent far too long trying to align the eyes in the centre of the two window elements because, again, I thought those two pieces looked funny.

I had originally created legs that I wasn’t happy with. While playing around with alternatives my young son saw something I’d rejected and informed me they were boots so that the tree person can go ice skating. Of course the Ent loves to go ice skating. Can’t believe I didn’t think of that.

Clearly I am not cut out for LEGO Masters and you won’t be seeing Sally and the Ent on LEGO Ideas but I had fun. I had more fun building this silly little thing than I would have building the full actual set.

LEGO aren’t going to stop selling sets with instructions, but if they can also get more people building stuff like silly tree creatures who love ice skating then maybe they can rebuild the world in to something more interesting. Perhaps the key is for the last page in LEGO instructions to say “Okay now pull it apart again”.

What do you think of LEGO’s rebuild the world campaign? Despite the weird ad I am going to embrace it.

I received a copy of 31093 Riverside Houseboat from LEGO at my request. Elements from that set formed the basis of this post.

Classic Theatre Scenes Re-created With LEGO

Theatre Scenes Thumb

Here is something a little fun for your Wednesday morning.

Travel and theatre break provider, National Holidays have recently commissioned model designer Elspeth De Montes from Azurebrick to recreate miniature theatre scenes out of LEGO.

Elspeth built four of the most iconic theatre scenes which took over a month to complete, involving great precision and an eye for detail.

Check out the scenes below to see if you can recognise the scenes from these famous productions…

Media Reacts To Unofficial Breaking Bad LEGO Set

Superlab Playset

Do Adult Fans of LEGO have a responsibility to use LEGO bricks only for family friendly creations? It’s a question that has gained additional relevance over the last few days.

It seems that mainstream media have come across Citizen Brick’s Superlab Playset – A LEGO version of the meth lab from popular TV show Breaking Bad. Despite the actual set being sold out, the media outlets have been making some outlandish claims.

Canadian news outlet The Globe and Mail says

Kids can now build their own little drug dens

Meanwhile the UK’s Daily Mail reports that

infants can even reenact scenes from the series

Back at home in Australia, the Herald Sun adds

It is feared children will get their hands on the toy and use it to recreate Walter White’s notorious crystal meth lab.

There is one thing very wrong with all of those assumptions – Children should not be watching Breaking Bad. They should have no idea who Walter White is, and they certainly shouldn’t be able to recognise the Superlab set as a meth lab. It’s not unreasonable that concerned people will see a link between this set and LEGO, but this is a fan creation designed for adults.

Bricking Around has long held the view that the AFOL community is a great collection of friendly and talented people. LEGO is not just a children’s toy, it is increasingly being used as a creative medium. Take the work of Nathan Sawaya as an example; nobody is mistaking his creations as something for kids.

Drugs are always a difficult subject and there are even going to be AFOLs who find this set to be distasteful and inappropriate. I believe that the appropriateness of Breaking Bad as a subject for MOCs is a discussion for the AFOL community to have amongst itself. Having the media portray AFOLs as trying to sell a drug lab playset to children presents the community in a way that nobody wants, and it is simply not true.

That brings us back to the original question posed in this article - Do Adult Fans of LEGO have a responsibility to use LEGO bricks only for family friendly creations? The answer may just come down to context. If this build was displayed at a public event with children attending, it would be inappropriate. If this was just a really great MOC posted on Flickr, then it’s unlikely anybody outside the AFOL community would have an opinion. When it becomes a packaged product sold online? Well that seems to be where it starts to get messy. What do you think?

Image via Citizen Brick