Tag Archives: Press Release

The LEGO Group’s 2017 Financial Results Are… Disappointing

LEGO-Group-Annual-Report-2017-1

At a press conference today LEGO have shared the details of their 2017 full year financial results and the numbers are far from impressive. In fact Niels B. Christiansen, the LEGO Group CEO labelled 2017 a challenging year and said that he is not satisfied with the results.

The reports contain a lot of information, most of it complex financial details that probably only make sense to accountants. Here are some of the key figures though:

There was a decrease in revenue by 8 percent to DKK 35.0 billion compared with DKK 37.9 billion in 2016. Excluding the impact of foreign currency exchange, revenue for the full year declined 7 percent compared with 2016.

Operating profit (profit before financial items and tax) for 2017 was DKK 10.4 billion compared with DKK 12.4 billion for 2016, a decrease of 17 percent year on year. Net profit for the full year was DKK 7.8 billion compared with DKK 9.4 billion in 2016.

A profit of DKK 7.8 billion is still significant but the story is obviously just how much lower that is than 2016.

LEGO are attributing the lower profits, in part, to a “clean-up of inventories across the value chain.”  I am honestly not sure exactly what that means.

LEGO have also released a document with some interesting facts for the year.

Best selling themes (random order)

  • LEGO® City
  • LEGO® Friends
  • LEGO® Star Wars™
  • LEGO® Creator
  • LEGO® DUPLO®

Best selling sets (random order)

  • LEGO® City Police Station (60141)
  • LEGO® City High Speed Chase (60138)
  • LEGO® Star Wars™ Millennium Falcon (75105)
  • LEGO® Star Wars™ BB-8 (75187)
  • THE LEGO BATMAN MOVIE Minifigure Series (71017)

On the AFOL side of things there are 300 Recognised LEGO User Groups and an estimated 500,000 adult fans of LEGO.

You can read more about the annual results here. The PDF with interesting facts is found here.

Thanks to Trevor who sent me links to the interesting facts.

LEGO Announces Plants Made From Plants

This year will see a major milestone in LEGO’s move towards a renewable future. A range of plant elements included in upcoming sets will be made from plant-based plastic sourced from sugarcane.

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If you didn’t already know, the current LEGO elements are currently produced using a petroleum based plastic. That means they are made from oil, which is not a renewable resource.

LEGO’s long term goal is to move completely to renewable resources, and these new elements are a first step.

The new sustainable parts will all be plant elements to start with.  These parts are made with polyethylene, which is a soft, durable and flexible plastic and while they are based on sugar-cane material, they are technically identical to those produced using conventional plastic.

I will certainly be looking to check out the new parts when they start appearing in sets but from what LEGO are saying I’m not going to notice the difference.

It’s great to see such a huge global brand making progress towards a more sustainable future.

You can read the full press release about this below.

Official Details of 21313 Ship In A Bottle

The latest LEGO Ideas product has officially been announced and I suspect that a lot of people are going to want this as a display piece.

Introducing 21313 Ship in a Bottle

21313 Ship in a Bottle

Based on the original idea by JakeSadovich77 the Ship in a Bottle set features a brick built ship named the Leviathan inside a wonderfully designed brick-built bottle. The set also features an impressive display stand.

There are a lot of fantastic details on this set, the cork in the bottle looks great, as does the compass on the display stand. Creating large clear structures is not something that is normally associated with LEGO bricks and I think the final design did an impressive job of creating the bottle. I love the wax seal element on the bottle too.

The ship itself features three sets off sails, all featuring a printed element with a representation of the Leviathan beast.

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To add to the overall aesthetic over 280 translucent-blue 1×1 round plates are included to represent water.

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My only real complaint about the set is that the fan model featured rigging created with string while the final model doesn’t. I think it added to the overall look of the ship and I would have liked to see it incorporated in the final model. It may be a case of it was to difficult to add that in to a retail model.

The set will be released February 1st (no VIP release) with an Australian RRP of $119.99.

You can read the press release and see the full image gallery below.

LEGO Announces The Next Modular – 10260 Downtown Diner

LEGO has just announced the latest edition to the modular building line-up and things are going retro.

10260 Downtown Diner

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The set is packed with retro charm: the vintage car, the 50s style facade and the rollerskating waitress to name a few.

There are three levels to the building, starting with the ground floor diner.
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The middle level features a gym with boxing ring, punching bag and weight bench.

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The top level features a recording studio.

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There are 6 minifigures included. A chef and waitress;  boxer and a bodybuilder; rock star and a manager.

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If you are familiar with the previous modular buildings then you may be surprised to see the detailed faces on the minifigures. Previous modulars have exclusively featured the classic smiling minifigure but after 10 years it appears LEGO is going in a new direction.

There are so many fantastic details to look over so be sure to check out the full image gallery below. You’ll also find the official press release.

The set is released on January 1st 2018, with no early VIP release. I have asked about Australian RRP and will report back once I know. The Australian RRP is officially confirmed to be $249.99

LEGO Now Recognised As A Well-Known Trademark In China

Chinese Flag

The LEGO Group’s on-going fight against trademark violation in China has reached an important milestone. In July this year The Beijing Higher Court passed a ruling that recognises the LEGO® logo and the LEGO® name in Chinese as “well-known” trademarks in China.

The well-known trademark recognition will help the company get better protection for LEGO trademarks in the country. This also means more strength in their battles against infringement of LEGO trademarks, even outside the toy category. Every legal win like this one is a step towards their ultimate goal of taking on companies like LEPIN that blatantly steal LEGO IP.

LEGO have made significant investment in the Chinese market including building a factory in Jiaxing, south of Shanghai and see the country as a huge growth opportunity.

You can read the full press release below.

Note: While the court ruling was in July, LEGO have only just issued a press release about this.

Introducing 21137 The Mountain Cave

The LEGO Minecraft theme is a bit of an interesting one. It originally started out as a single small LEGO Ideas set and has now grown into a long running theme. A theme that now has a huge new set in it’s lineup – introducing 21137 The Mountain Cave.

21137_Prod

This massive 2,863 piece set is the largest Minecraft set to date, featuring 2 minifigures (Steve and Alex) and a lineup of animals and mobs; a cave spider, wolf, baby wolf, slime, 2 small slimes, 2 bats, zombie, enderman, skeleton, sheep and a charged Creeper™.

Designed around an lengthy mountain minecart track the set features a heap of play features such as TNT blasting and even a Creeper explosion.

The included light brick can be placed in one of 7 different locations to highlight your prefered feature whether that is the redstone wall or the furnace.

With a modular design you can easily reconfigure the layout of the set in multiple ways.

You will be able to purchase this set online from July 1st, with a VIP pre-release from June 15th. No Australian RRP at this stage but with a US price is $249.99 expect this to be around $400 locally.

There really is a lot packed in to this set, so I suggest checking out the press release and huge gallery of images below.

LEGO Announces 10257 Carousel

When the Fairground Mixer set was first announced a lot of LEGO fans hoped it was the start of a new sub-theme. Well after the Ferris Wheel last year LEGO have just announced the third ride in their growing fairground – 10257 Carousel.

10257 Carousel

The set features a fairytale inspired design with animal rides instead of the more traditional horse and carriage. Included is a swan, tiger, frog, elephant and flamingo. There is also a small ticket booth build included too.

Design wise there are plenty of blue elements with lots of gold decorations. The central pillar of the ride features gold mirrors (unfortunately achieved with stickers). Topping off the ride is six new fabric panels in yellow.

There are no included Power Functions, but turning the crank will spin the ride. The animals will also move up and down as the ride spins, with the exception of the swan. For those of you who already own Power Functions elements they can very easily be connected.

It’s undeniable that this set is going to be compared to 10196 Grand Carousel, which is a set that is well loved by the AFOL community. It seems LEGO have made a conscious decision to not reproduce the older set but instead make something new. The Grand Carousel featured included power functions and a sound brick. Neither is included here. This new carousel is smaller in overall dimensions and pieces but I actually really like the overall design.

No Australian price as yet, but expect this to be around $300 when it is released on June 1. Hopefully we will see a VIP pre-release in late May but this is not confirmed.

Check out the full gallery, press release and designer video below.

Australian Price For 10247 Ferris Wheel

10247 Ferris Wheel Australian Price

After days of leaked details and images we finally have the official press release for 10247 Ferris Wheel. More importantly, we also have an official Australian RRP.

For those of you who can’t see the image – 10247 Ferris Wheel will cost $289.99 in Australia. We think that price is actually quite good.When you factor in currency conversion and GST we are only paying around $10 more than the US. With a 20% off sale this would be a great buy.

There should be a VIP pre-release of this set in mid-May.

You can check out the press release and designer video below