Tag Archives: The LEGO Movie

LEGO Movie Make & Take Event For Toys R Us VIPs

Make And Take Emmets Car

To celebrate The LEGO Movie release, Toys R Us are offering a special Make & Take event for their VIP club members. The event is being held at Toys R Us locations around the country on the 12th of April.

You will get to build Emmet’s Car and take it home for free. Places are limited so you will need to book as soon as possible. This event is for VIP Club members, so you will need to join or already be part of the program.

More information is available here http://www.toysrus.com.au/i6708547

Free The LEGO Movie Activity Booklet At Hoyts

Hoyts Logo

The LEGO Movie is almost here, and we have just found out about the first LEGO Movie related offer from a cinema.

Hoyts is offering a free LEGO Movie activity booklet during the opening weekend of the film.

Here’s another reason to get to your nearest HOYTS Cinema – not that you needed one!

It’s finally the year of the highly anticipated film, The LEGO Movie, so, to celebrate, if you watch it at HOYTS Cinema between April 3 – 6, 2014, you’ll receive a FREE activity booklet*!

Plus, you can also pick up the limited-edition collectable LEGO combo, which includes an exclusive LEGO prism cup and popcorn from the candy bar.

Book your tickets now to avoid missing out on this hilarious family film, as well as the brilliant freebies and collectables, exclusive to HOYTS Cinema.

*While stocks last. GWP must be collected from the box office at time of session only. Limit one per person.

You can check out the details of the offer here

Thanks to reader Niki for the tip

Download & Print Your Own LEGO Movie Colouring Sheets

The LEGO Movie

Kmart is offering a free download of a great colouring in book on their website.

You’ll need to print out the pages yourself, but for our readers with young kids it could be a great way to get them even more excited for the upcoming release of the film.

The booklet contains 10 pages featuring all of the main characters.

You can download the document here (14MB, PDF)

Via Kmart http://www.kmart.com.au/category/toys/lego-movie/226001
Thanks to Whirlpool user Basta for first sharing the link http://whrl.pl/RdVCDf

 

The LEGO Movie Review

Background

In cinemas April 3

Rated PG

5 Stars

 

This review is contains minor plot details, but won’t give anything away.

When The LEGO Movie was first announced I was one of a huge number of people who weren’t sure how it could possibly work. LEGO is one off the most recognised brands in the world, but it is also a broad subject to try and capture on film. The team behind this movie have nailed the brief. A LEGO Movie could have easily turned out to be a shameless 2 hour toy ad with little substance, but the end result is not just a great film but it also perfectly captures the essence of the brand.

The movie tells the tale of Emmet, an unremarkable construction minifigure who lives his life following a detailed set of instructions. His life changes forever when he discovers the key to stopping an evil plan to destroy the world.

The action in the film is fast paced and at times frantic. You will settle in to a new location only for the bad guys to show up and keep the characters moving forward. There is no filler here. My only complaint would be that some locations are only given a passing glance.

LEGO Batman
The cast of characters are all perfectly executed. Vitruvius is the textbook example of the wise old mentor character, but there are lots of knowing winks to the older viewers. They know that he is a stereotype and they play with that. There will be a lot of debate about Wyldstyle, but I felt that she is given enough depth to her character beyond the generic ‘tough chick’ shown in the trailers. LEGO Batman is a hilarious take on a character that could have just been stale. We have seen Batman on the screen plenty of times before, but LEGO Batman is something new and he steals the show in quite a few scenes. Looking back there are no characters that don’t serve a purpose. The standouts for me are Metalbeard, Uni-kitty and Benny the Spaceman. Between the three of them there lots of laughs.

The jokes are constant with this movie, but there are none that I felt miss the mark. The humour here is clever and not forced like in other kids movies. Jokes are made in a split second of action and if you miss them they are gone. Things never slow down for the sake of a joke. One element of the humour that I found refreshing was that there weren’t lots of jokes deliberately aimed at parents or older viewers. The majority of the jokes work well for all ages, and that is going to make family viewings a lot more enjoyable.

Wyldstyle

For all of its humour this film also has an incredible amount of heart. It’s possible that the way you see LEGO is going to be changed after you leave the theatre. There is a message here but it is never preached or shouted at you. From the trailers and marketing you might think that the movie has a simple message that following the instructions is bad but that isn’t what this movie is saying, it’s more complex than that and really goes to the heart of what LEGO is all about. This movie is a lot smarter than I expected it to be.

There are lots of movie critics who are going to view this movie just as a movie, but as an adult fan of LEGO I went in with my own set of hopes and expectations. I wanted to see how well would this film capture the subject that I am passionate about. Everything that is presented on screen is authentically LEGO; I was in awe from the opening moments of the film. The animation team have created a visually stunning world that always looks like it is made with real bricks. Scenes are clearly inspired by stop motion animation, just without physical limitations (like access to millions of bricks). I feel like the animation team were given a strict set of design rules to follow. Unlike the LEGO videogames these characters don’t bend and flex except where their real world counterparts could. Seeing Emmet doing jumping jacks I was struck with “this is a minifigure”.

Emmet

There are lots of LEGO references in here too. There is a scene early on in the film where Emmet is working his construction job and hearing the construction crew call out for parts, using terms that every AFOL will be familiar with, was great. The general audience isn’t going to get all of those references, so I appreciate their inclusion all the more. They are like a hidden message for true fans.

If you are a child, then this movie is easily going to be the best fun you will have during the school holidays. Parents, this isn’t just a 2 hour distraction for your kids, this film has heart and genuine laughs for you too. As for AFOLs, well you also get to see the bricks that we love brought to life; almost every frame looks like a MOC that you’d love to be able to build. I can’t wait for the blu-ray release so I can pause the action and soak up the way the (digitally rendered) parts are put together.

The LEGO Movie has already earned a spot on my list of favourite movies.

Get A Free Kids Ticket To The LEGO Movie

The LEGO Movie

The LEGO Movie is slowly approaching, and to prepare for the release LEGO Australia is giving away free kids tickets to see the movie.

To claim your free kids ticket simply spend $60 or more on LEGO toys at participating retailers. We haven’t received confirmation of which retailers are participating, but as this is an official LEGO promotion we would expect most major retailers to be involved.

We have reached out to LEGO for confirmation and will update if we hear back from them.

Claim Instructions:

  1. Make a purchase of $60 AUD or more of any LEGO brick construction product from participating retailers
  2. Head to http://www.legomoviepromotion.com.au
  3. Print off a claim form and send it in along with your original receipt OR
    Complete the claim form online and upload a copy of your receipt.

If you are using a scan of your receipt it needs to clearly show your receipt details, be less than 1MB in size and in one of the following formats: JPEG, PNG or PDF.

Those planning to see the film in 3D may need to pay an additional charge.

Terms and conditions of the promotion are available here https://secure.hmmpromos.com.au/Lego/conditions.aspx

The LEGO Movie Display Spotted At Big W

Bricking Around reader Brett has sent us some pictures he took at his local Big W store. The sets featured in the display were not available to buy, but this gives us some sort of indication of the marketing push we can expect as the movie approaches. With the movie proving to be a huge success in the US it makes a lot of sense for Australian retailers to push the sets.

The LEGO Movie Big W Display B

The LEGO Movie Big W Display

Watch The Hilarious Out-Takes From The LEGO Movie

The LEGO Movie may be an animated, but that doesn’t mean mistakes don’t still happen. You know how the saying goes – never work with kids, animals and minifigures.

We have watched the clip and there is only one very minor spoiler in there, but definitely nothing that will spoil the plot of the movie.

LEGO Takes Over Ad Break In UK

As part of promotion for The LEGO Movie a UK television station has converted an entire ad break’s worth of ads into LEGO. The end result makes us wish for a world where all ads are LEGO; It might make ads a little easier to tolerate.