We now have the official confirmation that the Sydney LEGO store will be opening its doors on March 21st (no exact time was given).
The store will feature Build-Your-Own Minifigure™ stations, a signature Pick a Brick Wall. The store also features exciting new experiences such as a dedicated area designed specifically for children’s parties – The Brick Cave – and custom brick engraving service for personalisation.
The store will showcase a variety of unique features, including those which draw inspiration from Sydney landmarks, including a wall mounted LEGO® Opera House and Harbour Bridge mosaic.
As a LEGO store it will also be home to all the latest exclusives such as the Ford Mustang. I’m waiting to hear back about any potential opening giveaways.
The store is located in Westfield Bondi Junction (Level 3, Oxford Street entrance).
Who’s going along to check it out?
You can read the full press release below.
THE ALCEON GROUP TO UNVEIL FIRST SYDNEY LEGO® CERTIFIED STORE OPENING DATE ANNOUNCED: THURSDAY 21ST MARCH
The LEGO® Group and Alceon Group will unveil Sydney’s first LEGO® Certified Store on Thursday 21st March.
The Sydney store will become part of a global set of inspiring LEGO® retail experiences – with other iconic stores operating worldwide from London to New York and Shanghai. The landmark store will provide inspiring, interactive experiences for enthusiasts of all ages, with a focus on inspiring creativity.
Covering an impressive 302sqm total area over two floors, the flagship LEGO® experience is situated at Westfield Bondi Junction. The store will showcase a variety of unique features, including those which draw inspiration from Sydney landmarks, including a wall mounted LEGO® Opera House and Harbour Bridge mosaic.
Claus Kristensen, Vice President and General Manager, Australia and New Zealand, The LEGO® Group says: “The LEGO® brand mission is to inspire and develop the builders of tomorrow through creative free play and developing the imagination.
“The brand, which has delighted generations of children and adults, has been available in Australia for over 60 years. We now look forward to showcasing the creative potential of the LEGO® brick with Sydney’s first Certified LEGO® store.”
Supporting innovation and creativity is a central theme of the new store and this is encouraged with many unique, hands-on interactive brick experiences. These include Build-Your-Own Minifigure™ stations with thousands of combinations – including heads, legs, torsos, hairs, hats and accessories – and a signature LEGO® Pick a Brick Wall featuring countless combinations of bricks to choose from. The store also features exciting new LEGO® experiences such as a dedicated area designed specifically for children’s parties – The Brick Cave – and custom LEGO® brick engraving service for personalisation.
Richard Facioni, Executive Director, Alceon Group, commented: “We are delighted to bring one of the world’s favourite brands to Sydney within a custom built, flagship LEGO® retail experience.
“We are sure both Australian and worldwide visitors will enjoy the many features that are a tribute to creativity and imagination – including brick-built symbols of iconic Sydney landmarks.”
Highlights within the LEGO® Certified Store at Westfield Bondi Junction include:
- Larger–than-life bespoke 3D models including a 1.5m shark guy
- LEGO® Play tables providing children the opportunity to get creative and build whatever they imagine
- Two floors of LEGO® products, including hard-to-find products such as the new LEGO® Mustang set
Shoppers will find the new store on Level 3, Oxford Street entrance, Westfield Bondi Junction.