Here’s some exciting news for those of us in South East Queensland – the location of Alceon’s first two Queensland stores.
The locations are… QIC Robina and Westfield Chermside.
It will be interesting to see how the Robina store does, being fairly close to the Dreamworld store.
Chermside will provide a good option of Brisbanites on the North side of town.
More information as we get closer to the opening.
Here’s the official announcement:
Alceon Group today announced it will open two new LEGO® Certified Stores in Queensland in 2019, with new stores in both QIC Robina and Westfield Chermside.
Commenting Richard Facioni, Executive Director, Alceon Group, said: “The opening of two LEGO Certified Stores in Queensland over two consecutive months speaks to our local ambition for this leading global retail concept.
“We are confident that brick fans of all ages will enjoy these new world class retail experiences, with signature features that are a tribute to creativity and innovation.”
The new LEGO Certified Stores have secured prime positioning at QIC Robina and Westfield Chermside, occupying 188sqm and 236sqm respectively. Both stores incorporate many custom built design features including brick built mosaics and 3D models of local icons.
Supporting imagination is a central premise of the stores with many hands-on, interactive brick experiences. Key store elements include world-famous LEGO ‘Pick a Brick’ Walls, Build-Your-Own MinifigureTM stations and custom LEGO® brick engraving.
The two new Queensland LEGO Certified Stores will become part of a global set of inspiring LEGO retail experiences, with other iconic stores operating worldwide from London to New York and Shanghai.
Mr Facioni continues: “Our two landmark LEGO Certified Stores in Queensland will attract both local and international visitors as we unveil fun and inspiring retail environments that showcase the creative potential of the world famous LEGO brick.”
In March 2019 Alceon, a leading retail investment group, unveiled Sydney’s first
LEGO® Certified Store at Westfield Bondi Junction as part of a new partnership with
The LEGO® Group, with Alceon acquiring rights to open new LEGO® Certified Stores across Australia and New Zealand.