You can put LEGO on your pants now

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Today LEGO and Levi’s have officially revealed the details of their collaboration. It’s weird and a bit unexpected. Is it also great? It’s probably not for me. But you might love it. Here’s the details.

The new collaboration features a range of classic Levi’s products, all with soft rubber LEGO panels attached. The panels are made of the same material as the DOTS bands. I found the bands to have really good clutch power despite being soft and flexible so your custom designed clothes should be safe.

Here is the items that will have the LEGO panel sewn in: a vintage stonewash Levi’s® Trucker Jacket, a Dad Crop Trucker Jacket, 501® ’93 Straight Jeans, and a lineup of hoodies, crewneck sweatshirts, and accessories. Customisation pieces from the collection will come with a Levi’s® and LEGO Group branded bag of 110 LEGO® DOTS, so that fans have a playful canvas for self-expression with endless options.

If the idea of having actual LEGO on your clothes isn’t your thing, there will also be a number of graphic tees released too.

Here are the Australian prices for the range. It’s certainly not cheap.

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Check out the gallery of everything below.

LEGO Group x Levi’s®
Wearable Art. Celebrating Limitless Imagination.

Who doesn’t love LEGO® bricks? And who doesn’t have a fond LEGO memory from their childhood (or even adulthood)? Whether you build from instructions, or dream up something from your imagination, LEGO building is the ultimate platform for creative experimentation and development.

And of course, no one loves creativity and playfulness—as well as infinite customizability—more than Levi’s®. Which is exactly why the two iconic brands have teamed up for a special Levi’s® and LEGO Group collection.

“This is such a fun collaboration celebrating self-expression, creativity and nostalgia,” says Karyn Hillman, Chief Product Officer for Levi Strauss & Co. “It’s Levi’s® and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s® is now literally a new blank canvas for LEGO play.”

Exclusive to the collection, the collaboration features the first-ever flexible LEGO baseplate. It’s a pliable LEGO silicone panel onto which fans can create their own customized designs using LEGO DOTS, a new concept that was introduced by the LEGO Group earlier this year. Sewn directly on the garment, anyone can create their own design using the mosaic-like tiles that “snap” onto the baseplates. The baseplate will be available as a customizable patch on a vintage stonewash Levi’s® Trucker Jacket, a Dad Crop Trucker Jacket, 501® ’93 Straight Jeans, and a lineup of hoodies, crewneck sweatshirts, and accessories. Customization pieces from the collection will come with a Levi’s® and LEGO Group branded bag of 110 LEGO® DOTS, so that fans have a playful canvas for self-expression with endless options. Graphic tees are also included in the collection and while they won’t carry the customizable baseplates, they feature unique co-branded graphics that will excite fans of both brands.

LEGO elements also appear in product details across the collection including primary colored shank buttons in yellow, red, green, blue, white and black. The Levi’s® standard leather patch has also been converted to a flexible red LEGO patch.

“There’s so much passion and energy in this partnership, working with the creative and iconic Levi’s® brand is inspiring, and is pushing the way we innovate the LEGO brand experience,” says Lena Dixen, Senior Vice President and Head of Product and Marketing Development at LEGO Group.

It’s the deep emotional connection you have to your favorite pair of Levi’s® jeans, combined with the love and fondness you have for LEGO play, offering one mind-blowing collection of nostalgia, playfulness and creativity.

11 Responses to You can put LEGO on your pants now

  1. Kaitlyn says:

    Pfft, no thanks. If you really wanted Lego on your clothes, you could easily sew down some of that Mayka stud tape onto whatever you wanted.

  2. Alex says:

    I’m a little baffled by this one. Can’t see the appeal at all.

  3. Jonathan Wilson says:

    No thanks, I will stick to the Uniqlo LEGO shirts I already have (which were far better value than any of this Levis stuff)

  4. Andrew says:

    In the early 2000s when Lego was on the brink, one of the things management did was cut a lot of peripheral products and focus on the knitting. I know LEGO’s just posted very healthy first-hand results, but I can’t help thinking they’re spreading themselves very thin at the moment.

    I’d just like to see them concentrate on getting the great setstsets have released this year into their own store.

    • Douglas Elder says:

      Totally agree, it is like we are watching the dark ages of LEGO all over again.

    • Andrew says:

      Apologies. I really shouldn’t post from my phone. “First-hand” should be “first-half” and “setstsets” should read “sets they”.

      But yeah, it’s a no from me. $60 for a T-shirt??

    • Adrian Harrison says:

      Totally agree also. They have been well and truly out of their swimlane for a while now.

    • Rose says:

      Yep, exactly what I’ve been thinking. Some of these are getting pretty wacky and I can’t see the appeal for either AFOLs or kids tbh.

  5. p heaney says:

    Yeah No. I think i’ll pass. stick to sets Lego

  6. Brett says:

    Too many themes has been compounded by too many colabs.

  7. Ben says:

    This and the Ikea thing are both misses for me

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