LEGO Certified Store coming to South Australia

Despite the fact that some South Australians insist on pronouncing LEGO weirdly (Lay-go? What?) Alceon have decided that Westfield Marion will be the location of the next LEGO Certified store.

Opening some time “in the coming weeks” the store will be the first in South Australia.


While this is great news for our South Australian readers hopefully it’s a sign that more stores may start opening in other areas like Perth and Canberra.

Check out the official press release below, and if any South Australian readers spot hoardings up at Westfield Marion send me through a pic!



Saturday 10th October 2020: Alceon Group and LEGO Australia and New Zealand today announced the first AG LEGO® Certified Store will open in South Australia in the coming months.

Located at Westfield Marion in prime retail positioning on level 2, the 197sqm AG LEGO Certified Store will be a multi-sensory retail experience set to inspire local brick fans of all ages.

Richard Facioni, Executive Director, Alceon, comments: “LEGO Certified Stores are renowned globally for creativity and imagination, as one of the world’s most loved brands meets a custom built retail concept.

“We look forward to bringing this leading, experiential retail concept to South Australia and showcasing the creative potential of the world famous LEGO brick.

Other iconic LEGO Certified Stores are located in New York, London, Shanghai, Denmark, Dubai, Sydney, Melbourne, Brisbane and Auckland.

Scentre Group Director of Leasing & Retail Solutions, John Papagiannis said: “We’re looking forward to welcoming the first LEGO Certified Store in South Australia to Westfield Marion. We know this will come as exciting news to our customers; further reinforcing our commitment to delivering a retail experience that meets the interests and needs of our community. The new store at Westfield Marion marks the fourth LEGO Certified store within the Australian Westfield Living Centre portfolio, following successful openings at Westfield Doncaster, Westfield Bondi Junction and Westfield Chermside.”

The new AG LEGO Certified Store will incorporate signature LEGO retail features including a Pick A Brick Wall, a Build-a-Minifigure playstation and a ‘digital box’ where almost any LEGO boxed set can be scanned and come to life. Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by South Australian icons.

In February last year, Alceon and The LEGO Group announced an agreement, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.

The new AG LEGO Certified Store will have a wide selection of LEGO sets, including hard to find and limited edition sets, activities and events only available in store.

The Westfield Marion store will open ahead of Christmas. The Grand Opening date will be announced over the coming weeks.


3 thoughts on “LEGO Certified Store coming to South Australia

  1. Tim Reply

    Thanks Michael. That is great news for me. Looking forward to the pick a brick most of all. Hopefully they have an Elf Clubhouse I can pick up as well. Not sure if the AG “Laygo” stores have similar stock issues to the online store or not.

  2. Finn Reply

    Yay! With the 2 stores that used to cater for lego and only lego now gone, it’s nice to have a store, and a certified store at that, back in SA.

    Also not a fan on how people say “Laygo” here is Adelaide and how plural lego gets referred to as “legos”.

    Looking forward to the new store opening.

  3. Jonathan Wilson Reply

    If what I have seen at Robina in the past few months is any guide, there hasn’t been a huge issue keeping things in stock at the LEGO stores (even the in-demand treehouse was in stock at Robina when I was there last week)

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