Victoria to get it’s third LEGO store

While Victorians have been having a difficult time with COVID lockdowns, things aren’t all bad… you’ll soon have a third LEGO store to hit up later this year.


The new store will be out to the West at Highpoint Shopping Centre.

Check out the official press release below.



Tuesday 20 October 2020: Alceon Group and LEGO Australia and New Zealand today announced a new AG LEGO® Certified Store will open in Maribyrnong, Victoria in the coming months.

Located at Highpoint Shopping Centre in prime retail positioning on level 3, the 195sqm AG LEGO® Certified Store will become part of a global set of inspiring LEGO® retail experiences.

Richard Facioni, Executive Director, Alceon, comments: “ We are delighted to bring one of the world’s favourite brands to the western suburbs of Victoria.

“We are sure local brick fans of all ages will enjoy the many multi-sensory features inside the custom built LEGO® retail experience, including brick-built symbols of local Victorian landmarks.”

Other iconic LEGO Certified Stores are located in New York, London, Shanghai, Denmark, Dubai, Sydney, Melbourne, Brisbane and Auckland.

Cristina Persico, Centre Manager, Highpoint Shopping Centre, says: “At Highpoint, we continue to focus on introducing first to market brands aligned to customer needs while delivering an experience that inspires and excites our shoppers. We are thrilled to be welcoming the iconic LEGO brand to the centre, and we know the store will generate a lot of excitement.”

The new AG LEGO Certified Store will incorporate signature LEGO retail features including a Pick A Brick Wall, a Build-a-Minifigure playstation and a ‘digital box’ where almost any LEGO boxed set can be scanned and come to life. Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by local Victorian icons.

In February last year, Alceon and The LEGO Group announced an agreement, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.

The new AG LEGO Certified Store will have a wide selection of LEGO sets, including hard to find and limited edition sets, activities and events only available in store.

The Highpoint Shopping Centre store will open ahead of Christmas, with the Grand Opening date announced over the coming weeks.

6 thoughts on “Victoria to get it’s third LEGO store

  1. Brick Chap Reply

    ^Well that is a disappointing comment. I was hoping Canberra would have a Lego store… Mais non. We need more politicans building Lego! But then Lego requires intelligence, patience and care….

    • Michael Post authorReply

      It’s the super secret LEGO store that they don’t tell anybody about (or I stuffed up ????)

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