LEGO continues with the trend of unexpected collaborations with this new announcement of an adult clothing range featuring LEGO Ninjago. Produced by UK clothing company Hype the range launches January 15th.
The range includes shirts, jackets and shorts as well as accessories like bags and hats. Some of the designs are a bit out their and probably not my style but I do like some of the items. I’m just going to chuck up a huge gallery and you can make your own call on these.
You can also check out the press release below.
HYPE. LAUNCHES ICONIC AND COLOURFUL STREETWEAR COLLECTION INSPIRED BY LEGO® NINJAGO®
An apparel collection inspired by the world of LEGO® NINJAGO® entwined with a trending streetwear approach and HYPE.’s loud and proud essence. Featuring a 28-piece collection of: tees, shirts, shorts, hoodies, joggers, jackets and bags. Available from JUSTHYPE.com from January 15th and via LEGO.com from January 14th.
In the 2020 LEGO® NINJAGO® TV series the ninja will for the first time enter a new realm; the Prime Empire. The urban, futuristic and colourful city, was the inspiration behind creating the first urban streetwear collection with LEGO® NINJAGO®.
The collection illustrates exciting memorable moments and characters from the franchise’s hugely successful TV series and the fictional world of LEGO® NINJAGO® building sets, Japanese & Chinese myths and culture.
Boasting mesh panelling, embroidery, on-trend chunky taping, branded neck ribs and over-sized graphics. With a metallic look accentuating the prints and the use of metal D rings; emphasising the power of the LEGO® NINJAGO® spirit.
Featuring over-sized silhouettes in the LEGO® NINJAGO® iconic colour palette of yellow, deep red, and monochrome, with the placement of the secret LEGO® NINJAGO® language spelling out ‘JUST HYPE’ throughout the collection, each individual tee showcases prints of your all-time favourite LEGO® NINJAGO® characters.
It’s a collection to achieve and inspire greatness. “A Ninja never quits”.
Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter combined with a simple script over a floral-printed tee would turn into a household name. Becoming an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently, HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a-then-abandoned warehouse. Transformed with the Trotters Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
The first batch of stock sold out within a matter of hours after winning a t-shirt printing competition on Facebook. The magic just keeps on happening, and HYPE. can now be found in over 175 UK stockists and 27 territories worldwide.
ABOUT THE LEGO GROUP:
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO® System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com