LEGO VIP program to relaunch as LEGO Insiders

From August 21st LEGO VIP program will officially become LEGO Insiders. The concept is generally the same – earn points when you buy LEGO, get early access to stuff, redeem points for discounts etc.

What is exciting is that you will now be able to earn VIP points for your LEGO sets no matter where you buy them. How? The instructions for each set contains a unique QR code. Scan that and you will earn 20 points. This will work for any set from 2018 to today so you can work through that mountain of instructions you have lying around.

Here are the full details of the change:


  • All LEGO logins, for members over 18 years old, are now in the same place.
  • This includes previous separate memberships/logins for LEGO VIP, checkout, LEGO Life magazine, LEGO apps and LEGO Ideas.
  • All LEGO VIP members will automatically transfer over to LEGO Insiders, including all valid VIP points.


  • LEGO Insiders can earn points by participating in activities, purchasing sets on, in participating LEGO Stores, and in Target in the USA.
  • Members can now also earn points by registering previously purchased sets via the unique QR code on the building instructions and cataloguing them on their account.


  • Points can be spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more.


  • Early access to sets, exclusive content, digital family fun, play ideas and activities.
  • Member only gifts when purchasing certain sets.
  • Access to LEGO Ideas, LEGO Life magazine, plus early details of exclusive in-store events.


  • Members can share their fandom and be inspired by others. This includes: 
    • LEGO Ideas – share designs, vote on other fans’ designs and perhaps even see their creation become a real LEGO set.
    • LEGO Insiders Community – a place where fans can unwind, share inspiring builds, learn more about LEGO sets and designers, and connect with other LEGO fans.
    • Commenting on articles and leaving reviews on
    • Family activities – via the family area on 
    • In-store Events – meet other fans and members.

4 thoughts on “LEGO VIP program to relaunch as LEGO Insiders

  1. Kaitlyn Reply

    Is there any information on how much the new points are worth? The old VIP points were basically a 5% discount.

  2. Lucy Reply

    So a $10 set gets the same no. of points as a $600 set? Seems a bit unfair. Great you can back so many years though.

    • Michael Post authorReply

      If you buy a $600 set from LEGO online you get VIP points on that purchase, but the points for scanning the instructions are 20 regardless of the set. Basically the instructions are worth 20 points, not the set.

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