Tag Archives: 2016

LEGO Announces 2016 Financial Results

LEGO Annual Report 2016

The LEGO Group last night held a press conference to announce their 2016 financial results and spoiler alert – they made a lot of money.

The two key takeaways are revenue and net profit – both of which increased. Revenue for the full year increased by 6.0 percent in DKK to DKK 37.9 billion compared with DKK 35.8 billion for 2015. Net profit for the full year was DKK 9.4 billion compared with DKK 9.2 billion in 2015. That profit equates to nearly 1.8 billion Australian dollars.

Statements from the new CEO revealed that sales in the US were flat despite a significant increase in marketing spend in the second half of the year. It will be interesting to see if the US continues to underperform in the future and the impact that an import tax from the Mexican factory may have (if it happens).

The LEGO Group’s profit increased even with a continued focus on global growth. DKK 2.9 billion was invested in property and building production capacity, including a new factory in China, and a net additional 1,760 people joined the organisation.

The revenue for 2016 was helped by a great lineup of products with 335 new products introduced. Revenue growth was driven by strong performance from core themes including City, Ninjago, Friends, Technic and Creator.

The report also reveals that LEGO employs an incredible 16,836 employees. This is an average figure for 2016 that factors in staff turnover and temporary positions. According to the full report employee expenses actually outweighed the cost of raw materials and consumables used.

As a LEGO fan it is a good thing that the company is doing so well as it means there is plenty of money to invest in new and innovative products.

For those of you that love reading financial statements you can view a copy of the annual report here.

Via https://www.lego.com/en-us/aboutus/news-room/2017/march/annual-results-2016/

The ORTCo Awards – Vote For The Best of 2016


Every year Australian LEGO retailer Outer Rim Trading Co runs the ORTCo Awards to discover the best set and theme of the year. It may be 2017 now but there is still time to vote for the 2016 awards.

I’ve heard from Outer Rim’s owner Michael that the race for theme of the year is still close.

Click here to vote for theme of the year, or click here to vote for set of the year.

Voting closes on January 15th 2017.

2016 Year In Review

2016 was a huge year for Bricking Around. In terms of raw numbers there were over 700,000 views from more 200,000 visitors. That is a significant increase over 2015.


I published over 280 articles during 2016. Across those articles there were 691 comments. That figure doesn’t include any Facebook comments or tweets.

Top Stories

The top individual article was the 2016 Toy Sale deals from Big W. Big W has always been a popular retailer and with a disappointing offering from Target this year it makes sense there was a lot of interest in what Big W were offering.

Second place was actually a 2015 article about LEGO Dimensions PDF instructions; clearly the popularity of the game saw lots of people looking for how to build the expansion packs.

There also seems to be a lot of interest in the Dreamworld LEGO store, with that announcement being the third most read article of the year. There should be plenty of interest when it opens.


The outbound traffic on the site always gives an interesting insight into what people are interested in checking out further.

Unsurprisingly the Australian online LEGO store was the top link; it’s still your only source for a lot of exclusives and their bonus offers can be tempting.

Second place this year was taken by eBay. The combination of retailer offers stacking with eBay offers for impressive discounts explains this one. There was more than one opportunity to get 28% off via eBay in 2016.

Third place was Myer, beating out all of the other retailers.

A year of sales

I’ve done up what I hope is an interesting visual to show just how many sales there were during 2016. This sales heatmap comes from the sales data that was posted here during the year, so it doesn’t include every sale from every retailer as there were possibly some that I missed. You can click on the picture for a larger version.

2016 Sales Heatmap v2

Looking at the diagram shows that despite the big toy sales taking place in July it was April that had the first bulk lot of sales for the year. This year there was also a heap of sales right before Christmas. The sales marked on the image are a mix of selected set and standard percentage off deals.

According to my data there were 18 days in 2016 were there was no LEGO on sale. That number may actually be less as a few of them are in August; not long after my first child was born. It’s certainly possible I was distracted and missed a sale or two. Even still, just 18 days without some sort of LEGO sale. It goes to show that buying LEGO in Australia isn’t all bad.

On to 2017…

I’ve got big plans for 2017. I have been a bit slack in my event coverage, and I’d love to be better at covering these and making sure people get out to see their local shows.

I am also aiming to launch a new “Buy LEGO” page. I don’t want to give away too much just yet but I hope the new page will be a valuable tool for all LEGO buyers.

I also have a few secret projects that may or may not eventuate, so I don’t want to give anything away.

Of course all the regular LEGO coverage you come for will be here.

Boxing Day Sales: Selected Sets Reduced At Big W

BigW 200x200

Big W are getting in on the Boxing Day sales with an offer that is likely to be great for some and disappointing for others.

Rather than a sale on all LEGO they have 16 sets with prices up to 40% off. It’s a fairly limited selection but some good prices.

This sale runs until January 4th 2017, but stock may sell out before then. The website states that this is online only but you could certainly try matching those prices in-store (I’m not promising anything).

You can view the range online here or see the regular information below. Note that with the table below discounts are calculated based off RRP, not Big W’s regular price.

Boxing Day Sales: 20% Off At David Jones

David Jones Logo

So I go and say that the Boxing Day sales can be a bit disappointing and then immediately discover a decent LEGO Boxing Day offer.

Online right now or in-store Boxing Day you can get 20% off LEGO at David Jones. Unfortunately this offer excludes all Creator sets. If you are buying online note that the discount is applied in your shopping bag not the product page.

This sale actually runs until January 8th 2017 so fingers crossed you’ll be able to get some 2017 sets on sale.

You can view their online range here.

Merry Christmas From Bricking Around

LEGO Christmas Tree Australia Small

I’d like to wish all Bricking Around readers a Merry Christmas.

As Santa does his work tonight I hope he brings you plenty of LEGO presents. I know I’ve got something under the tree with my name on it and a very familiar rattle.

I’ll be doing my best to track down the best Boxing Day sales, but be warned that Boxing Day has a habit of being more about clothes and homewares than toy sales.

Bricking Around Christmas Giveaway Winners

Christmas Giveaway 2016

The 2016 Bricking Around Christmas giveaway has been drawn and the winners notified.

Congratulations to the following lucky Bricking Around fans…

John T who will be getting 30372 Robin’s Mini Fortrex, Scot B the lucky recipient of 30278 Poe’s X-Wing, and finally Steve B will be receiving 31042 Super Soarer

If any of those are you, check your emails for a message from me.

Thanks to everybody who entered – the response was incredible. Hopefully there will be more giveaways in 2017.

Bricking Around Christmas Giveaway

Christmas Giveaway 2016

Merry Christmas Bricking Around readers!

To celebrate the festive season I have decided to give away a few items to lucky fans. There are two polybags I have lying around as well as a small set that I picked up on sale.

There are three prizes on offer: 31042 Super Soarer, 30278 Poe’s X-Wing Fighter and 30372 Robin’s Mini Fortrex. Three lucky winners will each receive one item.

To make sure you get plenty of chance to enter (but also get your prize before Christmas) this competition will be running until November 30th.

31042 Super Soarer30278 Poes XWing30372 Robins Mini Fortrex

You can enter via the form below. Be sure to like Bricking Around on Facebook and follow on Twitter for possible bonus entries.

Bricktober Perth This Weekend

This weekend at the Cannington Exhibition Centre the best LEGO builders in the west will converge for the 2016 Bricktober event.

Bricktober is a annual exhibition of Lego by the Ascot Rotary Club to raise funds to support young children in the local community and support other Rotary Projects.


The event takes place on October 8th and 9th at the Cannington Exhibition Centre (Corner Albany Highway and Station Street, Cannington, WA).

Tickets are available online and cost just $8.30 per person, or $26.20 for a family of four. You can get your tickets to the event from Trybooking.

For more information about the event head to http://www.bricktober.info/

Toys R Us Bricktober 2016 Details

Every LEGO fan that shops at Toys R Us knows that October isn’t October, it’s Bricktober.

This annual LEGO promotion usually has some great bonuses for those spending big during the month of October. Previous years have featured mini builds, this year it’s all about minifigures.

There are 4 different packs to collect during October, with each being available for a week. To get each pack you will have to spend $100 or more on LEGO, so to get all 4 you are looking at $400 worth of LEGO at least.

With a sale kicking off today (I’ll cover that separately) the first week starts now rather than October 1st.

Here are the packs you can collect…

Bricktober Week 1 - 28 September to 4 October

LEGO Musicians Mini Figures 4-Pack 6160753box1_tru-bricktober-excl-mf-1