Tag Archives: Announcement

Mix Up Giveaway Results

mixup-results

I know that a lot of people have been hanging out for the results of the Bricking Around Mix-up giveaway.

It was a tough one to decide as there were so many fantastic entries. In total there were 48 different ideas submitted. I am blown away by the talent of the Bricking Around community and I’m definitely going to have to try and do more building challenges in the future. I wish I could have given away 20 prizes for this one.

After a lot of deliberation I narrowed it down to my top four and here they are in order…

(You can check out all of the entries at the end of this post)

Meet Monkie Kid – LEGO’s Newest Theme

Today LEGO has officially revealed details of their newest theme – Monkie Kid.

Inspired by the 500-year-old story of the Monkey King, LEGO Monkie Kid is a new, untold chapter of the legendary tale.

monkie-kid-logo-cropp

LEGO is going all in on this one – There is eight initial sets, an animated mini movie and TV series. It’s a very deliberate attempt to appeal to the growing Chinese market. Just because these sets are inspired by Chinese culture doesn’t mean we can’t enjoy them though. The sets look crazy in a good way. Let me know what you think of this one.

There’s a lot to go through so lets get stuck in to it (click read more to see everything in detail). Here are the 8 initial Monkie Kid sets.

LEGO Buys BrickLink

This is huge news. The sort of thing that I’d use for an April Fools post. Except this is real.

Today LEGO have announced that they have acquired BrickLink.

BrickLink logo

This is new information and there is going to be a lot to digest but here’s the official announcement:

Acquisition will strengthen the LEGO® Group’s engagement with its growing community of adult fans.

BILLUND, Denmark, November 26, 2019: The LEGO® Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world. It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve the digital studio which allows our talented fans to take their creativity to the next level.”

Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years. I am grateful to the community for being so welcoming, supportive and constructive. I am constantly amazed by everyone’s endless creativity and their love for building. I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”

The LEGO Group’s Chief Marketing Officer, Julia Goldin, said: “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences. We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick. We learned a lot and are keen to explore more ways of working together to create value. We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”

The acquisition also includes Sohobricks which makes small batches of building elements.

Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.

Latest LEGO Ideas Review Results – One New Set Coming

LEGO have revealed the outcome of the third 2018 LEGO Ideas review. The line-up for this review period included a total of 5 sets; Dinosaur Fossil Skeletons, Chemical Plant, Food Stand Diners, Playable LEGO Piano and Queen Victoria Cruise Ship.

may-2019-review-results-full

Of those 5 one has been given the definite go-ahead, while another is pending further review.

LEGO Announces 10257 Carousel

When the Fairground Mixer set was first announced a lot of LEGO fans hoped it was the start of a new sub-theme. Well after the Ferris Wheel last year LEGO have just announced the third ride in their growing fairground – 10257 Carousel.

10257 Carousel

The set features a fairytale inspired design with animal rides instead of the more traditional horse and carriage. Included is a swan, tiger, frog, elephant and flamingo. There is also a small ticket booth build included too.

Design wise there are plenty of blue elements with lots of gold decorations. The central pillar of the ride features gold mirrors (unfortunately achieved with stickers). Topping off the ride is six new fabric panels in yellow.

There are no included Power Functions, but turning the crank will spin the ride. The animals will also move up and down as the ride spins, with the exception of the swan. For those of you who already own Power Functions elements they can very easily be connected.

It’s undeniable that this set is going to be compared to 10196 Grand Carousel, which is a set that is well loved by the AFOL community. It seems LEGO have made a conscious decision to not reproduce the older set but instead make something new. The Grand Carousel featured included power functions and a sound brick. Neither is included here. This new carousel is smaller in overall dimensions and pieces but I actually really like the overall design.

No Australian price as yet, but expect this to be around $300 when it is released on June 1. Hopefully we will see a VIP pre-release in late May but this is not confirmed.

Check out the full gallery, press release and designer video below.

Bricking Around Now A Recognised LEGO Fan Media Site

Last week I received the exciting news that Bricking Around has been approved as a Recognised LEGO Fan Media site. After years of hard work trying to make Bricking Around the best it can be, this approval should help make the site better than ever.

Recognised LEGO Fan Media is a new program offered by LEGO to help support sites that contribute to the LEGO fan community.

Bricking Around RLFM

Being part of the program means that I am now a LEGO Ambassador, and have new ways to communicate directly with LEGO and other members of the community. It should mean more timely news about announcements and potentially new content such as more reviews.

The content that you come here for won’t change, but hopefully things just get better.

I’d also like to say thanks to everybody that reads Bricking Around, acceptance in the program wouldn’t have happened without so many regular readers.